Build Your Audience

Learn how to gain followers and how to engage with your audience in general and during a crisis.

Gain More Followers

An important success metric is how many followers from your target audience you have. Here are some tips for attracting more followers:

Create high-quality content that resonates with your target audience
Follow people in your target audience and engage with their posts
Follow stakeholders and influencers and share their content
Ask your audience questions and respond to their feedback
Monitor and apply trends
Buy ads or promoted posts
Use #hashtags to reach a wider audience
Collaborate with other SFU channels and universities
Advertise your social channels on your website, posters, business cards and brochures