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Logos
Logo Types
Using the institutional logo
The SFU logo should appear on its own without any additional taglines, calls-to-action or other copy attached.
Within British Columbia, use the logo without the full name of the university.
![institutional SFU logo block](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image.img.2000.high.png/1729103693134.png)
For communication outside of British Columbia, use the logo with the full name of the university. If this is not possible, incorporate the text "Simon Fraser University" into a prominent headline, title or subtitle somewhere close to the logo.
![institutional SFU logo for outside BC](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1142589382.img.2000.high.png/1729103700135.png)
Academic logo
There are two types of academic SFU logos: formal and informal.
Formal academic logos:
- Are given to each unit
- Are used for communications that require an understanding of the operational function of the unit and/or official communications
- Are available in single and two-level versions when sub-units need to be identified
- Are available in horizontal and vertical versions
- Vertical versions can have the unit name run over two-to-three lines if needed
- Colour options follow the institutional logo options
![single level logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_755182119.img.2000.high.png/1729103712591.png)
![single level vertical logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_177383536.img.2000.high.png/1729103757367.png)
![two level horizontal logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1962779144.img.2000.high.jpg/1729103781331.jpg)
Informal academic logos:
- Are available for use at the discretion of deans, for communications that don’t need an understanding of the operational unit
- Are intended as simple subject matter identifiers
- Can be requested from sfu-brand@sfu.ca once your dean has approved
- Colour options follow the institutional logo options
![single level horizontal logo sample single level horizontal logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1844398218.img.2000.high.png/1729103806036.png)
![two line horizontal logo sample two line horizontal logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_763952631.img.2000.high.png/1729103814407.png)
![two line vertical logo sample two line vertical logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1646834766.img.2000.high.png/1729103826109.png)
Extension logos
Extension logos are for key initiatives that sit alongside the core academic offering whose activities centre around engagement. They use the institutional logo alongside a custom wordmark.
![horizontal extension logo sample horizontal extension logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1318412497.img.2000.high.png/1729103840327.png)
![vertical extension logo sample vertical extension logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_346609839.img.2000.high.png/1729103846254.png)
Associated logos
Associated logos are for entities connected with SFU that wish to use some element of SFU branding but fall outside the direct oversight of SFU Communications & Marketing.
![associated logo sample associated logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_386829781.img.2000.high.png/1729103854452.png)
Campus support services
The institutional SFU logo is used for day-to-day functional support services on campus. Unit identification appears separately.
![sample logo and separate unit identification sample logo and separate unit identification](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1443718723.img.2000.high.jpg/1729103866335.jpeg)
Student success services
The informal logo style can be used to identify core services that support students. The use of these informal logos is at the discretion of the vice-provost, students and international.
![informal logo sample informal logo sample](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_809476416.img.2000.high.png/1729103875726.png)
Coat of arms
The university’s coat of arms (sometimes called the crest) is limited to specific formal uses:
- Degree and certificate parchments, and their frames and folders
- A special line of high-end commemorative gifts from the SFU Bookstore
- Formal communications from the president, senate, chancellor and the board of governors
Restrictions:
- The coat of arms is restricted to formal and ceremonial use
- No other version of the coat of arms may be used. The coat of arms colours are protected by copyright.
Get approval:
SFU Communications & Marketing and VP, Legal Affairs must always approve the use of the coat of arms. Contact sfu-brand@sfu.ca for approval.
![coat of arms coat of arms](/content/sfu/communicators-toolkit/brand/guidelines/logos/logo-types/jcr:content/main_content/image_1351489170.img.2000.high.png/1729103912525.png)