- Engage C&M
- Brand
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- Media & News
- Social
- Web
- Events Calendar
Best Practices
Social media is a great tool for reaching and engaging with your audience through the social channels they use. Like any marketing tactic, success with social media requires a thorough knowledge of social best practices.
Create Effective Content
Your social media strategy is a summary of how you plan to achieve your goals on social media. It guides your actions and helps you assess what’s working and what isn’t.
Build Your Audience
An important success metric is how many followers from your target audience you have. Learn how to attract more followers.
Navigate EDI on Social Media
Everything we post on social media as communicators should reflect and uphold SFU’s values and commitment to equity, diversity and inclusion.
Accessibility in Social Media
Accessibility is important on the web, including social media, to ensure everyone can access and engage with online content.