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Logos
Logo Types
Using the institutional logo
The SFU logo should appear on its own without any additional taglines, calls-to-action or other copy attached.
Within British Columbia, use the logo without the full name of the university.
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For communication outside of British Columbia, use the logo with the full name of the university. If this is not possible, incorporate the text "Simon Fraser University" into a prominent headline, title or subtitle somewhere close to the logo.
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Academic logo
There are two types of academic SFU logos: formal and informal.
Formal academic logos:
- Are given to each unit
- Are used for communications that require an understanding of the operational function of the unit and/or official communications
- Are available in single and two-level versions when sub-units need to be identified
- Are available in horizontal and vertical versions
- Vertical versions can have the unit name run over two-to-three lines if needed
- Colour options follow the institutional logo options
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Informal academic logos:
- Are available for use at the discretion of deans, for communications that don’t need an understanding of the operational unit
- Are intended as simple subject matter identifiers
- Can be requested from sfu-brand@sfu.ca once your dean has approved
- Colour options follow the institutional logo options
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Extension logos
Extension logos are for key initiatives that sit alongside the core academic offering whose activities centre around engagement. They use the institutional logo alongside a custom wordmark.
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Associated logos
Associated logos are for entities connected with SFU that wish to use some element of SFU branding but fall outside the direct oversight of SFU Communications & Marketing.
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Campus support services
The institutional SFU logo is used for day-to-day functional support services on campus. Unit identification appears separately.
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Student success services
The informal logo style can be used to identify core services that support students. The use of these informal logos is at the discretion of the vice-provost, students and international.
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Coat of arms
The university’s coat of arms (sometimes called the crest) is limited to specific formal uses:
- Degree and certificate parchments, and their frames and folders
- A special line of high-end commemorative gifts from the SFU Bookstore
- Formal communications from the president, senate, chancellor and the board of governors
Restrictions:
- The coat of arms is restricted to formal and ceremonial use
- No other version of the coat of arms may be used. The coat of arms colours are protected by copyright.
Get approval:
SFU Communications & Marketing and VP, Legal Affairs must always approve the use of the coat of arms. Contact sfu-brand@sfu.ca for approval.
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