Brand Guidelines

Get the tools and knowledge to produce visual and written assets that align with the SFU brand.

Logos

Learn about the six different types of logos that represent SFU’s different areas and offerings.

Create a bold, unified and memorable look with the SFU colour palette.

Learn about SFU’s standard and system fonts for desktop applications.

Photography is an important element of visual identity and plays a crucial role in bringing our brand to life.

Understand how to write in SFU’s style to produce assets that uphold the brand.

Learn how to use icons to help improve usability issues or to share messages in a strong and consistent way.