Public Relations Certificate
In a world where so much depends on reputation, qualified public relations professionals are in high demand. In our flexible online program, you can earn your certificate in as little as one year, even if you work full time. You’ll dive into key aspects of PR practices such as content creation, media relations and strategic communication, all approached through an essential lens of cultural awareness and inclusivity. Aligned with Canadian Public Relations Society industry standards, our comprehensive certificate will build your knowledge and confidence, whether you’re entering the field or advancing in your PR career.
Why this program?
- Develop professional competencies aligned with Canadian Public Relations Society industry standards
- Take fully online courses on a flexible schedule
- Complete the part-time program in as little as one year
- Learn from active and experienced leaders in the public relations field
- Start with individual courses and apply to the program at any time
- Graduate with a certificate that confers SFU alumni status along with its benefits
Format
Part-time
Location
Online
Program completion
1–3 years (from start date of first course)
To graduate, successfully complete all 9 courses.
Course duration
5 weeks
Course work
10 hours/week
Schedule
Self-paced within set deadlines
Courses
To earn the certificate, complete all 9 courses in any order.
Courses also apply toward microcertificates. You will be awarded a microcertificate when you complete the 3 courses in its group.
Foundations of Public Relations Microcertificate:
- Introduction to Public Relations (PRP115)
- Content Creation and Storytelling in PR (PRP120)
- Cultural, Social and Environmental Responsibility in PR (PRP130)
External Communication Microcertificate:
- External Relations and Community Engagement (PRP260)
- Media Relations (PRP265)
- Reputation Management (PRP270)
Strategic Public Relations Microcertificate:
- Research and Evaluation in PR (PRP280)
- Strategic Communication (PRP285)
- Change Management and Organizational Communication (PRP290)
Learning materials
Course materials included
Cost
$595/course
$99 program application fee
$5,454 total program costs
Application info
No application deadline. Take individual courses and apply to the program at any time.
StrongerBC future skills grant: Applications to use the grant for this program are closed as we have now reached capacity.
Application requirements
- Undergraduate degree or five years’ professional experience recommended
- One or more years’ experience in a communication role recommended
- Advanced English Language Requirements
Register for individual courses at any time, with the option to apply to the program later.
Enroll in the certificate program to:
- Track your progress in your student account
- Access potential tax credits
- Be eligible to graduate when you finish