PRP285
Strategic Communication
Examine the theory and practice of strategic communication. In this course, you’ll create a strategic communication plan designed to drive organizational goals. Through case studies and hands-on work, you’ll learn to write audience-centric messages, engage all involved parties, and measure the success of your plan.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Strategic Public Relations Microcertificate
Upcoming Offerings
- Thu, May 8 (self-paced all week)
- Thu, May 15 (self-paced all week)
- Thu, May 22 (self-paced all week)
- Thu, May 29 (self-paced all week)
- Thu, Jun 5 (self-paced all week)
- Thu, Sep 11 (self-paced all week)
- Thu, Sep 18 (self-paced all week)
- Thu, Sep 25 (self-paced all week)
- Thu, Oct 2 (self-paced all week)
- Thu, Oct 9 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Strategic Public Relations Microcertificate
What you will learn
After completing this course, you’ll be able to do the following:
- Align communication planning objectives with organizational goals
- Design an evidence-based strategic communication plan
- Present a strategic communication plan with confidence
- Create audience-centric communications by applying principles of strategic communication
- Evaluate the success of communication strategies
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.