PRP280
Research and Evaluation in PR
Apply an evidence-based approach to your PR practice. You'll explore how to apply qualitative and quantitative research approaches and analyze data to shape your communication goals. With an emphasis on ethics and cultural awareness, you'll also develop research skills that encourage participation and engage your audiences.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Upcoming Offerings
- Thu, Jun 12 (self-paced all week)
- Thu, Jun 19 (self-paced all week)
- Thu, Jun 26 (self-paced all week)
- Thu, Jul 3 (self-paced all week)
- Thu, Jul 10 (self-paced all week)
- Thu, Oct 16 (self-paced all week)
- Thu, Oct 23 (self-paced all week)
- Thu, Oct 30 (self-paced all week)
- Thu, Nov 6 (self-paced all week)
- Thu, Nov 13 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
What you will learn
After completing this course, you’ll be able to do the following:
- Develop research plans for evidence-based PR decisions
- Identify relevant qualitative and quantitative research approaches to collect, analyze and interpret data
- Create surveys using different types of questions to encourage public participation
- Communicate research findings by applying data storytelling principles
- Incorporate ethical approaches and cultural awareness into community-based research
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.