PRP265

Media Relations

As news outlets grapple with changing technologies, limited resources and an overload of information, breaking through the noise has become increasingly daunting. In this course, you’ll explore the world of media, navigate its current challenges and uncover the key elements of compelling news stories. You’ll also gain proficiency in essential tools for working with the media, showcasing your stories and connecting with your audience.

Overview

Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate

Upcoming Offerings

Start Date
Schedule
Location
Instructor
Cost
Seats Available
Action
Start DateThu, Jan 16, 2025
Schedule
  • Thu, Jan 16 (self-paced all week)
  • Thu, Jan 23 (self-paced all week)
  • Thu, Jan 30 (self-paced all week)
  • Thu, Feb 6 (self-paced all week)
  • Thu, Feb 13 (self-paced all week)
LocationOnline
InstructorFawn Mulcahy
Cost$595.00
Seats Available10
ActionRegister
Start DateThu, Mar 27, 2025
Schedule
  • Thu, Mar 27 (self-paced all week)
  • Thu, Apr 3 (self-paced all week)
  • Thu, Apr 10 (self-paced all week)
  • Thu, Apr 17 (self-paced all week)
  • Thu, Apr 24 (self-paced all week)
LocationOnline
InstructorFawn Mulcahy
Cost$595.00
Seats Available25
ActionRegister
Start DateThu, Jun 5, 2025
Schedule
  • Thu, Jun 5 (self-paced all week)
  • Thu, Jun 12 (self-paced all week)
  • Thu, Jun 19 (self-paced all week)
  • Thu, Jun 26 (self-paced all week)
  • Thu, Jul 3 (self-paced all week)
LocationOnline
Instructor-
Cost$595.00
Seats Available25
ActionRegister
Start DateThu, Sep 11, 2025
Schedule
  • Thu, Sep 11 (self-paced all week)
  • Thu, Sep 18 (self-paced all week)
  • Thu, Sep 25 (self-paced all week)
  • Thu, Oct 2 (self-paced all week)
  • Thu, Oct 9 (self-paced all week)
LocationOnline
Instructor-
Cost$595.00
Seats Available25
ActionRegister
Start DateThu, Nov 6, 2025
Schedule
  • Thu, Nov 6 (self-paced all week)
  • Thu, Nov 13 (self-paced all week)
  • Thu, Nov 20 (self-paced all week)
  • Thu, Nov 27 (self-paced all week)
  • Thu, Dec 4 (self-paced all week)
LocationOnline
Instructor-
Cost$595.00
Seats Available25
ActionRegister
Start Date

IMPORTANT—schedule clarification

This course begins on the first date listed and ends six days after the last date listed. Between those times, you work at your own pace within the timelines set by the instructor.

Schedule
LocationOnline
InstructorTBA
Cost$595.00
Seats Available25
Action

Overview

Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate

What you will learn

After completing this course, you’ll be able to do the following:

  • Design and implement strategies for effective media relations
  • Write media communications, such as a persuasive media pitch and a media release
  • Tailor communications to suit media outlets
  • Measure effectiveness of media coverage
  • Use data and feedback to improve and refine media relations efforts

How you will learn and be evaluated

  • Prepare to spend 10 hours per week on coursework
  • Expect readings and other assignments on a weekly basis
  • Plan to access the course at least once every few days to keep up with your work and class discussions

You will be evaluated on:

  • Assignments 
  • Participation in online discussions

Learning Materials

No textbook is required. We will provide all course materials online.

Technical Requirements

For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.

English Language Requirements

To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:

  • Overall band score minimum 6.5
  • No band below 6.0
  • Writing band score minimum 8.0

Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.

If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.