PRP265
Media Relations
As news outlets grapple with changing technologies, limited resources and an overload of information, breaking through the noise has become increasingly daunting. In this course, you’ll explore the world of media, navigate its current challenges and uncover the key elements of compelling news stories. You’ll also gain proficiency in essential tools for working with the media, showcasing your stories and connecting with your audience.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
External Communication Microcertificate
Upcoming Offerings
- Thu, Jan 16 (self-paced all week)
- Thu, Jan 23 (self-paced all week)
- Thu, Jan 30 (self-paced all week)
- Thu, Feb 6 (self-paced all week)
- Thu, Feb 13 (self-paced all week)
- Thu, Mar 27 (self-paced all week)
- Thu, Apr 3 (self-paced all week)
- Thu, Apr 10 (self-paced all week)
- Thu, Apr 17 (self-paced all week)
- Thu, Apr 24 (self-paced all week)
- Thu, Jun 5 (self-paced all week)
- Thu, Jun 12 (self-paced all week)
- Thu, Jun 19 (self-paced all week)
- Thu, Jun 26 (self-paced all week)
- Thu, Jul 3 (self-paced all week)
- Thu, Sep 11 (self-paced all week)
- Thu, Sep 18 (self-paced all week)
- Thu, Sep 25 (self-paced all week)
- Thu, Oct 2 (self-paced all week)
- Thu, Oct 9 (self-paced all week)
- Thu, Nov 6 (self-paced all week)
- Thu, Nov 13 (self-paced all week)
- Thu, Nov 20 (self-paced all week)
- Thu, Nov 27 (self-paced all week)
- Thu, Dec 4 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
External Communication Microcertificate
What you will learn
After completing this course, you’ll be able to do the following:
- Design and implement strategies for effective media relations
- Write media communications, such as a persuasive media pitch and a media release
- Tailor communications to suit media outlets
- Measure effectiveness of media coverage
- Use data and feedback to improve and refine media relations efforts
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.