PRP130
Cultural, Social and Environmental Responsibility in PR
Taking corporate cultural, social and environmental responsibility—including addressing the Truth and Reconciliation Commission's calls to action—is essential in today's PR practice. In this course, you'll examine how responsible PR practices can shape an organization's reputation. Using a critical, reflective lens that centres inclusivity, diversity, equity and accessibility, you'll gain foundational knowledge and practical tools that will allow you to apply a high standard of social responsibility to your PR work.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Foundations of Public Relations Microcertificate
Upcoming Offerings
- Thu, Mar 27 (self-paced all week)
- Thu, Apr 3 (self-paced all week)
- Thu, Apr 10 (self-paced all week)
- Thu, Apr 17 (self-paced all week)
- Thu, Apr 24 (self-paced all week)
- Thu, Jul 10 (self-paced all week)
- Thu, Jul 17 (self-paced all week)
- Thu, Jul 24 (self-paced all week)
- Thu, Jul 31 (self-paced all week)
- Thu, Aug 7 (self-paced all week)
- Thu, Nov 6 (self-paced all week)
- Thu, Nov 13 (self-paced all week)
- Thu, Nov 20 (self-paced all week)
- Thu, Nov 27 (self-paced all week)
- Thu, Dec 4 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Foundations of Public Relations Microcertificate
What you will learn
After completing this course, you’ll be able to do the following:
- Identify, monitor and manage implicit or unconscious personal and corporate bias
- Develop the capacity to effectively engage with diverse communities
- Design PR campaigns that build trust and improve inclusion
- Measure and manage corporations’ economic, social and environmental impacts
- Improve corporate performance for positive social and environmental impact in the broader community
- Critically assess the role of PR in advancing Truth and Reconciliation and develop strategies to support these efforts
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.