PRP260
External Relations and Community Engagement
Develop the unique skillset needed in a government relations or community engagement role. You’ll examine tools and skills that facilitate relationship-building and community decision-making. As you learn to balance the needs of community members with organizations, you’ll discover the processes that lead to mutually beneficial outcomes.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
External Communication Microcertificate
Upcoming Offerings
- Thu, Feb 20 (self-paced all week)
- Thu, Feb 27 (self-paced all week)
- Thu, Mar 6 (self-paced all week)
- Thu, Mar 13 (self-paced all week)
- Thu, Mar 20 (self-paced all week)
- Thu, Jun 12 (self-paced all week)
- Thu, Jun 19 (self-paced all week)
- Thu, Jun 26 (self-paced all week)
- Thu, Jul 3 (self-paced all week)
- Thu, Jul 10 (self-paced all week)
- Thu, Nov 13 (self-paced all week)
- Thu, Nov 20 (self-paced all week)
- Thu, Nov 27 (self-paced all week)
- Thu, Dec 4 (self-paced all week)
- Thu, Dec 11 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
External Communication Microcertificate
What you will learn
After completing this course, you’ll be able to do the following:
- Write press releases by applying various communication models
- Apply strategic communications skills to advocate for policy change
- Engage with communities by applying a public participation spectrum framework
- Evaluate the goals of public participation for a public engagement process
- Develop inclusive and equitable community engagement event plans
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.