PRP120
Content Creation and Storytelling in PR
Compelling narratives connect with audiences. In this course, you’ll examine real-world scenarios and learn to strategically align your content with your goals and objectives. By understanding your audiences and leveraging diverse media, you’ll be empowered to create impactful and inclusive PR campaigns as you refine your storytelling skills.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Upcoming Offerings
- Thu, Feb 13 (self-paced all week)
- Thu, Feb 20 (self-paced all week)
- Thu, Feb 27 (self-paced all week)
- Thu, Mar 6 (self-paced all week)
- Thu, Mar 13 (self-paced all week)
- Thu, Jun 12 (self-paced all week)
- Thu, Jun 19 (self-paced all week)
- Thu, Jun 26 (self-paced all week)
- Thu, Jul 3 (self-paced all week)
- Thu, Jul 10 (self-paced all week)
- Thu, Oct 9 (self-paced all week)
- Thu, Oct 16 (self-paced all week)
- Thu, Oct 23 (self-paced all week)
- Thu, Oct 30 (self-paced all week)
- Thu, Nov 6 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
What you will learn
After completing this course, you’ll be able to do the following:
- Examine the impact of storytelling on PR communications
- Apply digital storytelling approaches to various communication tasks and social media platforms
- Write eloquent PR campaigns prioritizing inclusivity, diversity, equity and accessibility to communicate key strategic messages
- Create impactful content aligned with the target audience by employing appropriate style, tone and structure
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can’t refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.