. C O N C L U S I O N .
From the result of my MCE, I concluded that the most ideal location to open a new 24 hour coffee shop was in the area near Lougheed town center. Although the Metrotown center area was highlighted as one of the more suitable areas, I considered the fact that there were a lot more coffee shops there competing for market share compared to the Lougheed area. Although this was not a major concern in my locational assessment, the location's close proximity to Simon Fraser University, as a major institution with numerous students, provided the necessary customer base for a successful business.
Image 2 - Lougheed Town Center Station
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Figure 22 - My final decision
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Image 3 - Lougheed Mall West Entrance
Image 4 - View of Residential High Rises
Image 5 - Lougheed Highway Westbound and Skytrain Staion
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Data Acquisition and Manipulation