Transactional to Relational

Transactional approaches are generally helpful in complicated systems. Transactions are typically discrete exchanges of resources with a short term focus.  Depending on the size of the transaction they may require negotiation and a formal contract.

Relational approaches are more helpful in complex systems.  Relational approaches require the building of relationships towards authentic trust.  This requires time and tends toward a long-term perspective.  Dialogue is core to building strong relationships.

This paradigm shift is seen in business when companies move from simply selling products to creating long-term relationships with their customers. It is also visible in leadership styles, with a move away from authoritative, top-down approaches to more collaborative and participatory forms of management.

In the context of social change, a relational approach recognizes the complexity of social systems and the need for deep, sustained engagement with stakeholders, rather than imposing top-down solutions that may address symptoms rather than underlying causes.  The move towards a relational paradigm suggests a recognition of the interconnectedness of individuals and systems and the value of collaboration, trust, and mutual understanding in achieving lasting change.