By: Joann Vu, Amy Zhao, Isabella Lian, Kate Simeonoff, Meghna Rajamohan
Course: IAT 235 Information Design

Description: This project's objective was to design an expressive microsite for the client Dutch Design Week that will encourage visitors to attend the week-long event. Our team developed a flexible graphic identity and meaningful interactions, resulting in an explorative pre-event microsite that drives intrigue through thought-provoking questions and partially concealed content. Visitors are given the opportunity to build a personal connection with selected exhibitions, which are presented within a narrative of introspective questions; prompting them to reflect on their core values and the role they play in the greater world.