Description: Our project started by exploring the design of posters. Over three weeks, we kept trying and testing, finally choosing one of them as the art direction and designing this website.

Our microsite is directed towards users who seek a comprehensive resource on the artists featured at the Holland festival before the festival begins. There is an emphasis on their creative process, artistry, and unique ideas. A secondary goal for users is to support the artist directly, so at the end of our user flow, we have an external link that leads to the artist’s personal website.