PUB 231: Graphic Design Fundamentals

 It explores the theory and practice of design and focuses on the development of design skills with an emphasis on publishing (primarily trade books, magazines/periodicals, and ephemera, such as promotional and marketing materials). The course material covers design, typography, and production technologies.

This is a hands-on course divided into a lecture and a lab session each week. Through lectures, in-class exercises, projects, required readings, and critiques, students gain a design vocabulary and an understanding of the relationship between content, form, and media, and explore the technical issues associated with publication design. Students undertake research and analysis; explore creative problem solving and concept generation, design, layout, production, and evaluation. Each project includes a visual, written and verbal component.