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2021 Emerging Leaders in Publishing Day 3 Highlights
Jane Friedman, co-founder of The Hot Sheet gave an exciting presentation on Publishing in a Pandemic: A Glimpse of Future Opportunities & Challenges. To recap the video presentation click here. One of the biggest surprises was that COVID has led to record sales in US print, with an 8.2% increase in sales. This growth was mainly driven by sales in children’s books, since parents wanted to keep their kids entertained and educated during lockdown. She also conveyed the significance of updating book keywords and information online so people can easily search for it. Below are some images from her presentation:
We also had invited Craig Riggs, Partner at Turner-Riggs and co-founder of ReaderBound, to give a presentation on Direct-to-Consumer Sales and Sale Writ Large. Craig spoke about the changes from brick-to-mortar stores to online sales channels. He also gave recommendations on how to drive more sales on websites by having more information about a book (awards, reviews, categories, etc), seasonal previews, showcasing books by having sections such as “must-read” and “latest releases”, running cheap experiments by collaborating with others, and more. Here are some images from his presentation:
Subsequently, we had panelists Brian Lam, President and Publisher at Arsenal Pulp Press; Elizabeth Hilborn, Rakuten Kobo’s Director of Content Sales, and Andrew Wooldridge, Co-owner and Publisher at Orca Books, Craig Riggs, and Kevin Hanson to talk about the changes in retail, sales, metadata, and social media. Particularly, they emphasized the importance of metadata and using social media and events for authors to engage directly with readers. To view the video recording, click here.
