Alyssa Lalani Portfolio
IAT339 P03 Style Guide
Portfolio
Who is my audience?
Mainly potential employers looking to hire a junior designer. I am hoping to seek a part time position this summer and hopefully a future co-op within this field. Secondary audience may be potential freelance clients for side projects to build my skills, but that is supplementary and should not be the focus
What do they need to know?
Who am I? A quick bio and introduction to my skills, areas of focus, personality, and what type of position I am looking for
What can I do? The skills, technical ability and qualifications I posses shown in my design projects. Portfolio should show what I am capable of not just say it - back up with evidence.
Why should they hire me? Selling points for myself why an employer should hire me, why I would be a good fit for the job, I have the knowledge and expertise to complete the job.
How will I stand out?
My ethos and personality (creating a website that is distinct and different than standard templates with strong ethos and personality). Also, my projects and passion for design (high end successful projects both as part of my education and outside school show my design expertise and design thinking, as well as a passion for designs that extends outside my studies).
Branding
Color Scheme
Rendered Element
Primary: Yellow
Hex: #FDDB3A
Shade: Dark Yellow
Hex: #EECD32
Primary: Dark Grey)
Hex: #41413A
Shade: Black
Hex: #232320
Primary: White
Hex: #F9F8F4
Shade: Light Grey
Hex: #E2E0D9
CSS Selectors
SCSS Variables: ($yellow), ($yellow-shade), ($dark-grey), ($black), ($white), ($light-grey)
.bkg-yellow
.bkg-yellow-shade
.bkg-dark-grey
.bkg-light-grey
.bkg-white
.color-item-top
.color-item-bottom
Illustration
Rendered Element
Self Portrait Illustration to be used on home and about pages.
CSS Selectors
.img-100
.img-100-nb
Typography
Headings
Rendered Element:
This is a h1 heading
font: Raleway; size: 4.5rem; style: normal; weight: bold;
This is a h2 heading
font: Work Sans; size: 3rem; style: normal; weight: 500;
This is a h3 heading
font: Work Sans; size: 1.8rem; style: normal; weight: 400; color: dark-grey;
This is a h4 heading
font: Work Sans; size: 1.5rem; style: normal; weight: 700;
This is a h5 heading
font: Work Sans; size: 1.5rem; style: normal; weight: 700;
This is a p paragraph
font: Work Sans; size: 1.5rem; style: normal; weight: 400;
font: Work Sans; size: 1.5rem; style: normal; weight: 400; font-variant: small-caps;
this is a txt-nav class
font: Work Sans; size: 1.5rem; style: normal; weight: 500;
This is a italics heading class
font: Work Sans; size: 1.8rem; style: italics; weight: normal;
CSS Selectors:
h1 //large bold page title
h2 //page title
h3 //small page title
h4 //grey sub-title
h5 //paragraph subtitle
p //paragraph body
.caption //seperate important paragraph & captions
.txt-nav //name item fonts
.txt-italic-subtitle //for style guide
.txt-headings-info //for style guide
Paragraph
Rendered Element:
Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.
CSS Selector:
p //paragraph body
.m-1 //paragraph body
h3 //small page title
h5 //paragraph subtitle
Heading & Paragraph
Rendered Element:
Major Title
Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.
Minor Title
Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.
CSS Selector:
.row
.m-1
h3
p
h5
Unordered Lists
Rendered Element:
- list item a
- list item b
- list item c
CSS Selector:
ul
li
Unordered Lists
Rendered Element:
- list item a
- list item b
- list item c
CSS Selector:
ol
li
Interactive
In-Text Link
Rendered Element:
This is an exampleThis is a paragraph element. It is a long established fact that a reader will be distracted by the readable content of a page when looking This is an example . The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
CSS Selector:
txt-p-link
Navigation Link
Rendered Element:
InteractiveCSS Selector:
.txt-nav
.p-2
Button - Call to Action
Rendered Element:
See WorkCSS Selector:
.btn-call-action
@mixin btn($background-c, $color)
Button - Alternate Dark
Rendered Element:
Learn MoreCSS Selector:
.btn-dark
@mixin btn($background-c, $color)
Button - Alternate Light
Rendered Element:
CSS Selector:
.btn-light
@mixin btn($background-c, $color)
Button - Outline
Rendered Element:
Learn More Learn MoreCSS Selector:
.btn-outline-dark
.btn-outline-action
@mixin btn($background-c, $color)
Button - Submit & Reset
Rendered Element:
CSS Selector:
.btn-submit
.btn-reset
@mixin btn($background-c, $color)
Text input and Label
Rendered Element:
CSS Selector:
.form-group
label
input[type=text]
textarea
Radio Button
Rendered Element:
CSS Selector:
.form-group
label
input[type=radio]
Checkbox Button
Rendered Element:
CSS Selector:
.form-group
label
input[type=checkbox]
Checkbox Button
Rendered Element:
CSS Selector:
.dropdown
.btn
.btn-secondary
.dropdown-toggle
.dropdown-menu
.dropdown-item
Image as Link
Rendered Element:
CSS Selector:
.img-link
Grid/Layout
Bootstrap Grid
Rendered Element:
.col
1 of 2
2 of 2
.col-6 .col-md-4
.col-6 .col-md-4
.col-6 .col-md-4
.col-md-3 .col-sm-6
.col-md-3 .col-sm-6
.col-md-3 .col-sm-6
.col-md-3 .col-sm-6
.col-md-2 .col-sm-4
.col-md-2 .col-sm-4
.col-md-2 .col-sm-4
.col-md-2 .col-sm-4
.col-md-2 .col-sm-4
.col-md-2 .col-sm-4
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
.col-md-1 .col-sm-2
CSS Selector:
.row
.col-md-1
.col-md-2
.col-md-3
.col-md-4
.col-md-6
.col-md-12
Combined Elements
Navigation
Rendered Element:
CSS Selector:
.navbar
.container-fluid
.navbar-header
.txt-nav
.topnav-home
.navbar-nav
#nav-toggle
#nav-items
Navigation
Rendered Element:
CSS Selector:
.col-lg-6
.col-md-12
.mb-4
.mb-md-0
.text-uppercase
.list-unstyled
.text-center
.txt-footer
.bg-copywrite
Project Description Home
Rendered Element:
Project Name
Project Type | Design Style
One line sentence describing the project (what it is/does)
Role: What was my role within the development of the project
Goal: What was the goal of the project, outcomes, why is it important
CSS Selector:
.col-md-6
.margin-top
.margin-bottom
h2
h4
p
.btn-call-action
.img-link-project-home
Project Detials Individual
Rendered Element:
Project Title
Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.
Timeline
10 Weeks
Nov 2020
Software
Figma, Illustrator, InDesign, etc
Software
A short sentence to frame my position within the project below and my contribution
CSS Selector:
.margin-top
.col
.col-md-4
.bg-project-details
.justify-content-end
Project Feature Img
Rendered Element:
One sentence description of the project/product for overview. Get reader attention.
CSS Selector:
.project-#-bkg-img
@mixin project-bkg-img($img)
.project-title
Project Image Overview
Rendered Element:
CSS Selector:
.col-md-12
.col-md-6
.img-100-nb
.container
.margin-top .margin-bottom
Project Reflection
Rendered Element:
Reflection
Upon reflection on this project, I enjoyed the constraints of a monochromatic design as it allowed me to focus solely on the form of the logo. At first I found it difficult to portray the tone and passion of the company without using color, however, I think it was exactly this challenge that pushed me as a designer. Looking back I think there is room for improvement in the typography, paying attention to the readability.
CSS Selector:
.text-center
.bkg-white
.container-fluid
.btn-outline-dark
Call to Action Contact
Rendered Element:
Let's Be Friends!
I enjoy using my design expertise to build meaningful projects and collaborate with fellow creatives. If you would like to collaborate or want geek over design systems and layouts, send me a message.
CSS Selector:
.text-center
.bkg-yellow
.container-fluid
.btn-light
About Page Process Step
Rendered Element:
01
Ideation
Creating a design concept and deciding on scope sets the foundation of a project. This includes building a sitemap, creating user flows, and categorizing features.
CSS Selector:
.col-md-4
h1
.h4
p
Contact Form Style
Rendered Element:
CSS Selector:
.row
.justify-content-center
.form-group
.col-md-4
.col-md-8
.padding-b-3
.btn-submit
.btn-reset