Alyssa Lalani Portfolio

IAT339 P03 Style Guide

Portfolio

Who is my audience?

Mainly potential employers looking to hire a junior designer. I am hoping to seek a part time position this summer and hopefully a future co-op within this field. Secondary audience may be potential freelance clients for side projects to build my skills, but that is supplementary and should not be the focus

What do they need to know?

Who am I? A quick bio and introduction to my skills, areas of focus, personality, and what type of position I am looking for

What can I do? The skills, technical ability and qualifications I posses shown in my design projects. Portfolio should show what I am capable of not just say it - back up with evidence.

Why should they hire me? Selling points for myself why an employer should hire me, why I would be a good fit for the job, I have the knowledge and expertise to complete the job.

How will I stand out?

My ethos and personality (creating a website that is distinct and different than standard templates with strong ethos and personality). Also, my projects and passion for design (high end successful projects both as part of my education and outside school show my design expertise and design thinking, as well as a passion for designs that extends outside my studies).

Branding

Color Scheme

Rendered Element

Primary: Yellow
Hex: #FDDB3A
Shade: Dark Yellow
Hex: #EECD32

Primary: Dark Grey)
Hex: #41413A
Shade: Black
Hex: #232320

Primary: White
Hex: #F9F8F4
Shade: Light Grey
Hex: #E2E0D9

CSS Selectors

SCSS Variables: ($yellow), ($yellow-shade), ($dark-grey), ($black), ($white), ($light-grey)

.bkg-yellow

.bkg-yellow-shade

.bkg-dark-grey

.bkg-light-grey

.bkg-white

.color-item-top

.color-item-bottom

Illustration

Rendered Element

Self Portrait Illustration to be used on home and about pages.

Self Portrait Illustration of Alyssa Lalani
Self Portrait Illustration of Alyssa Lalani
CSS Selectors

.img-100

.img-100-nb

Typography

Headings

Rendered Element:

This is a h1 heading

font: Raleway; size: 4.5rem; style: normal; weight: bold;

This is a h2 heading

font: Work Sans; size: 3rem; style: normal; weight: 500;

This is a h3 heading

font: Work Sans; size: 1.8rem; style: normal; weight: 400; color: dark-grey;

This is a h4 heading

font: Work Sans; size: 1.5rem; style: normal; weight: 700;

This is a h5 heading

font: Work Sans; size: 1.5rem; style: normal; weight: 700;

This is a p paragraph

font: Work Sans; size: 1.5rem; style: normal; weight: 400;

this is a caption class

font: Work Sans; size: 1.5rem; style: normal; weight: 400; font-variant: small-caps;

this is a txt-nav class

font: Work Sans; size: 1.5rem; style: normal; weight: 500;

This is a italics heading class

font: Work Sans; size: 1.8rem; style: italics; weight: normal;

CSS Selectors:

h1 //large bold page title

h2 //page title

h3 //small page title

h4 //grey sub-title

h5 //paragraph subtitle

p //paragraph body

.caption //seperate important paragraph & captions

.txt-nav //name item fonts

.txt-italic-subtitle //for style guide

.txt-headings-info //for style guide

Paragraph

Rendered Element:

Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.

CSS Selector:

p //paragraph body

.m-1 //paragraph body

h3 //small page title

h5 //paragraph subtitle

Heading & Paragraph

Rendered Element:

Major Title

Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.

Minor Title

Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.

CSS Selector:

.row

.m-1

h3

p

h5

Unordered Lists

Rendered Element:
  • list item a
  • list item b
  • list item c
CSS Selector:

ul

li

Unordered Lists

Rendered Element:
  1. list item a
  2. list item b
  3. list item c
CSS Selector:

ol

li

Interactive

In-Text Link

Rendered Element:
This is an example

This is a paragraph element. It is a long established fact that a reader will be distracted by the readable content of a page when looking This is an example . The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

CSS Selector:

txt-p-link

Navigation Link

Rendered Element:
Interactive
CSS Selector:

.txt-nav

.p-2

Button - Call to Action

Rendered Element:
See Work
CSS Selector:

.btn-call-action

@mixin btn($background-c, $color)

Button - Alternate Dark

Rendered Element:
Learn More
CSS Selector:

.btn-dark

@mixin btn($background-c, $color)

Button - Alternate Light

Rendered Element:
CSS Selector:

.btn-light

@mixin btn($background-c, $color)

Button - Outline

Rendered Element:
Learn More Learn More
CSS Selector:

.btn-outline-dark

.btn-outline-action

@mixin btn($background-c, $color)

Button - Submit & Reset

Rendered Element:
CSS Selector:

.btn-submit

.btn-reset

@mixin btn($background-c, $color)

Text input and Label

Rendered Element:
CSS Selector:

.form-group

label

input[type=text]

textarea

Radio Button

Rendered Element:
CSS Selector:

.form-group

label

input[type=radio]

Checkbox Button

Rendered Element:
CSS Selector:

.form-group

label

input[type=checkbox]

Checkbox Button

Rendered Element:
CSS Selector:

.dropdown

.btn

.btn-secondary

.dropdown-toggle

.dropdown-menu

.dropdown-item

Image as Link

Rendered Element:
Self Portrait Illustration
CSS Selector:

.img-link

Grid/Layout

Bootstrap Grid

Rendered Element:

.col

1 of 2

2 of 2

.col-6 .col-md-4

.col-6 .col-md-4

.col-6 .col-md-4

.col-md-3 .col-sm-6

.col-md-3 .col-sm-6

.col-md-3 .col-sm-6

.col-md-3 .col-sm-6

.col-md-2 .col-sm-4

.col-md-2 .col-sm-4

.col-md-2 .col-sm-4

.col-md-2 .col-sm-4

.col-md-2 .col-sm-4

.col-md-2 .col-sm-4

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

.col-md-1 .col-sm-2

CSS Selector:

.row

.col-md-1

.col-md-2

.col-md-3

.col-md-4

.col-md-6

.col-md-12

Combined Elements

Navigation

Rendered Element:
CSS Selector:

.navbar

.container-fluid

.navbar-header

.txt-nav

.topnav-home

.navbar-nav

#nav-toggle

#nav-items

Navigation

Rendered Element:
Alyssa Lalani

I’m an enthusiastic designer focusing on graphic design, web design and UX/UI out of Victoria/Vancouver, Canada. My goal is to make the world a little brighter using the power of design.

CSS Selector:

.col-lg-6

.col-md-12

.mb-4

.mb-md-0

.text-uppercase

.list-unstyled

.text-center

.txt-footer

.bg-copywrite

Project Description Home

Rendered Element:

Project Name

Project Type | Design Style

One line sentence describing the project (what it is/does)

Role: What was my role within the development of the project

Goal: What was the goal of the project, outcomes, why is it important

View Project
CSS Selector:

.col-md-6

.margin-top

.margin-bottom

h2

h4

p

.btn-call-action

.img-link-project-home

Project Detials Individual

Rendered Element:

Project Title

Will take up the space of container/flex grid, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.Lorem ipsum dolor sit amet, consectetur adipiscing elit. At habitant vitae urna tempor, est, sed mi. This is an in-text link massa tristique. Sed varius justo, venenatis sagittis vitae tempus, justo. Scelerisque enim, purus tristique ultricies. Nunc aliquam mauris in arcu sem purus quis.

Timeline

10 Weeks
Nov 2020

Software

Figma, Illustrator, InDesign, etc

Software

A short sentence to frame my position within the project below and my contribution

CSS Selector:

.margin-top

.col

.col-md-4

.bg-project-details

.justify-content-end

Project Feature Img

Rendered Element:

One sentence description of the project/product for overview. Get reader attention.

CSS Selector:

.project-#-bkg-img

@mixin project-bkg-img($img)

.project-title

Project Image Overview

Rendered Element:
img description
img description
img description
CSS Selector:

.col-md-12

.col-md-6

.img-100-nb

.container

.margin-top .margin-bottom

Project Reflection

Rendered Element:

Reflection

Upon reflection on this project, I enjoyed the constraints of a monochromatic design as it allowed me to focus solely on the form of the logo. At first I found it difficult to portray the tone and passion of the company without using color, however, I think it was exactly this challenge that pushed me as a designer. Looking back I think there is room for improvement in the typography, paying attention to the readability.

CSS Selector:

.text-center

.bkg-white

.container-fluid

.btn-outline-dark

Call to Action Contact

Rendered Element:

Let's Be Friends!

I enjoy using my design expertise to build meaningful projects and collaborate with fellow creatives. If you would like to collaborate or want geek over design systems and layouts, send me a message.

CSS Selector:

.text-center

.bkg-yellow

.container-fluid

.btn-light

About Page Process Step

Rendered Element:

01

Ideation

Creating a design concept and deciding on scope sets the foundation of a project. This includes building a sitemap, creating user flows, and categorizing features.

CSS Selector:

.col-md-4

h1

.h4

p

Contact Form Style

Rendered Element:
CSS Selector:

.row

.justify-content-center

.form-group

.col-md-4

.col-md-8

.padding-b-3

.btn-submit

.btn-reset

Templates

Homepage Project Contact Figma Wireframe Draft

Citations

Citations

Portfolio Website

Portfolio Website