Methodology

Using the Data.

My method for completing this project was a top down design. I wished to get a ranked order of good city locations for the NFL. I would look at whether or not the NFL should expand to 32 teams or move one of the teams that is not doing well financially teams to a new location. Working down I quickly focused on the money sources that a team has, which I have broken down into two categorize TV and Stadium audience.

I created as many contributing factors as I could that would be economic indicators of whether a team would be finacially viable and the degree of success.
Breaking down the list into the factors used in the MCE and giving more criteria factors based on what I felt was the economic importance. So instead of weighting factors with the Idrisi weight modual I inherently weighted by creating more factors in important areas. This allowed me to create a scale as oposed to a simple boolean criteria.

To create the factors used in the MCE I used some basic assumptions stated such as attendance is most likely to come from 20 - 40 year olds so they must be present within 200 km. The US census data was vital after converting it from vector format.

Basis of Important Factors to the Model

The 30 major league baseball teams had an operating profit of $75 million last season according to a study by Forbes Magazine, about $300 million more than commissioner Bud Selig testified to Congress in December.
Forbes reported in its April 15 issue that 20 of the 30 teams were profitable last season -- more than double what Selig said. "A few teams are struggling, but baseball as an industry is in strong financial shape," Forbes senior editor Mike Ozanian said.

(AP) A big jump in football TV income helped the Southeastern Conference take in more than $100 million last year to maintain its position as the richest college sports league. The SEC's take from regular-season football games increased 38 percent to $49 million during the tax year that ended Aug. 31, according to Internal Revenue Service records reviewed by The Associated Press.

LOS ANGELES--(BW SportsWire)--Jan. 21, 1999--
Mayor Richard J. Riordan Thursday announced that Eli Broad, chairman and chief executive officer of SunAmerica Inc. and prominent Los Angeles civic and business leader, has joined forces with Edward P. Roski, Jr., president of the New Coliseum Partners (NCP), to bid for an NFL expansion franchise for Los Angeles.

NFL Properties tracks signature hats with OLAP.(Company Operations)
As another NFL football season gets under way, fans everywhere don apparel adorned with team logos. The responsibility for tracking sales of this vast array of licensed merchandise -- about $300 million annually -- lies with NFL Properties.

Facts, Numbers and Assumptions

A team has two main sources of revenue TV Audience and Stadium Attendance
Fans are most likely to be drawn to the nearest team

The Stadium

Stadium attendance is highest in the 20 - 40 year old (NFL.COM)
Males attend more games (NFL.COM)
Stadium attendance is from a population within 200 km radius (how far you can drive on a Sunday)
Other nearby NFL teams nearby will divide the fan base
Other Leagues will remove cash from your fan base
Stadiums have an average capacity of 70 000 people. It should be filled for most games (density is important)
State boundaries will hinder fan support

TV Audience

More diverse audience watches games (population of county)
Fan base often extends to the entire state
Neighbor states without teams can become fans
Other professional Leagues do not interfere with your television audience as much as the stadium attendance
The GDP of the state comes into play as to how much merchandising is possible

Home

Introduction

Data sources

Methodology

Cartographic Model

Conclusion