Flora Gordon
As an experienced graphic designer, Flora Gordon has an eye for beautiful design. But she also appreciates that creative design can sometimes be an impediment to accessibility, which is why she developed a course for our Plain Language Certificate program that focuses on this important issue: Plain Graphics and Design.
Aside from this course, Flora also shares her expertise in our Editing Certificate and Technical Communication Certificate programs, teaching the courses Document Design and Production for Editors and Design and Production of Technical Documents.
Flora spoke to us recently about why she takes such an interest in plain language and design.
How did you get your start in graphic design?
I took a graphic design course in university and it ended up being my favorite subject. I knew almost nothing about design at the time! I was fascinated by the opportunities for creativity, communication and ongoing learning that go along with being a graphic designer.
What is it about plain graphics and design that interests you?
I am most interested in finding the most effective means to communicate vital information (such as health-related information) to audiences of all types, including those with barriers.
What’s the most challenging thing about your work?
It can be challenging to get clients or other team members to sign off on a plain design because they may prefer a more ornate design or want to incorporate more text than the space allows.
What do you consider the most valuable thing students take away from your Plain Graphics and Design course?
The students gain knowledge of research-based best practices for design. They also learn terminology to help them articulate communication goals through design briefs. They can base design-related decisions on more than personal opinions.
Do you need experience in design to take your course?
No special software or design skills are required for the course. There is practical information that is useful for all levels of designers and non-designers.