Dr. Martin Krzywinski - Sense and Sensibility - Visual Design Principles for Scientific Data

Title: Sense and Sensibility—Visual Design Principles for Scientific Data

Abstract:

Well-designed figures can illustrate complex concepts and patterns that may be difficult to express concisely in words. Figures that are clear, concise and attractive are effective–they form a strong connection with the reader and communicate with immediacy. These qualities can be achieved by employing principles of graphic design, which are based on our understanding of how we perceive, interpret and organize visual information.

Because figures often act as a first explanation, it is critical to distinguish essentials from details and merely interesting tangents. While everything may indeed be important, initially some things are more important than others are. Classifying aspects of the science, this way always feels risky—how do I know that I know enough to justify leaving things out?

We all use words to communicate information–our ability to do so is extremely sophisticated. We have large vocabularies, understand a variety of verbal and written styles and effortlessly parse errors in real time. But when we need to present complex information visually, we may find ourselves at a ‘loss for words’, graphically speaking. 

Do images and graphics possess the same qualities as the spoken or written word? Can they be concise and articulate? Are there rules and guidelines for visual vocabulary and grammar? How can we focus the viewer’s attention to emphasize a point? Can we modulate the tone and volume of visual communication? These and other questions are broadly addressed through design, which is the conscious application of visual and organizational principles to communication. All of us have already been schooled in ‘written design’ (grammar) and most of us have had some experience with ‘verbal design’ (public speaking) but relatively few have had training in ‘visual design’ (information design and visualization).