Individual
Graphic Designer
Sketching & Adobe Illustrator
Simon Fraser University has been chosen lead host for the 2020 Asia Pacific Association for International Education (APAIE) conference and exhibition held in Vancouver. As the lead host, my employer prefers to give thanks to all participants with our courtesy - a flashlight. Meanwhile, we planned to design a small tag attached on the flashlight to promote the ideas and achievements of SFU Co-operative Education.
Brainstorm to generate ideas by sketching.
Create digital drafts based on sketches.
Print out selected digital drafts to ask for feedback.
Refine my design and prepare the file ready for printing.
The biggest challenge was to design on such a small tag which is only 2 by 2.5 inches. Not only did I make the text readable and legible, but also included all required information.
Therefore, when I completed the first few drafts, I printed out them with letter-size paper and cut them out. Other than the paper texture, everything else was identical to the final work. So it was easy for people to give feedback on a touchable tag.
For any uncertainty or problem before I start to design, I should search for possible solutions, try them, and test them. Since I never know how my design works until I produce it out. For example, at the beginning, I didn’t make sure the proper font size, so I searched online, tried different sizes, and printed out them to see which one was the best.
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