Style Guide
Colour Palette
Maroon-red is our signature color. It is used to for logos as well as buttons in different states. Other elements use shades of yellow.
Early Logo and Icons
The phrase Tavern Finder itself is distinct enough to use as a logotype. The typeface we used, Draconis and Bai Jamjuree, combine with the signature maroon color are our most recognizable brand assets. It is preferred to use the wordmark by itself to evoke the feeling of medieval classiness.
The icons are taken from Figma`s Iconify plug-in. The standard icon size is 24x24 with the exception being the New post button (50x50).
Re-naming to Tavern Buddies
Rather than help finding DnD players in the area, the app has grown to connect players via events and messages, as well as social media posts. The new name captures the identity of the app in a better way comparing to the old one.
Early Mockups
User Research
User Research was conducted to improve our app and to determine some issues/shortcomings with the app. User Testing and Interviews were also used to help with our research.
https://www.surveymonkey.com/results/SM-vUbJnErGVXxlu0wm4l3yTw_3D_3D/
https://www.surveymonkey.com/results/SM-7O8jgZaCoSPQHBrgvtozfQ_3D_3D/
https://www.surveymonkey.com/results/SM-vuGVopACz_2BuwFq6puHvgGw_3D_3D/
https://drive.google.com/file/d/1V4-QGo9kwQhpJHhidZoqCudz3CwcHSxb/view?usp=sharing
Key Findings
The Average age of the survey was between 20-26
75% prefers playing with friends online vs. real life.
88% would meet their online friends in real life if they had a chance.
State anxiety and safety concern as major reasons for playing online.
Mostly Men play Dungeon & Dragons
The number of women playing has been rising but there is still a massive disparity.
Women have different concerns than men when it comes to their goals. The most major concern relates to privacy and safety issues
Final Result
