Hello there! I'm a designer from beautiful Vancouver (or as we call it Raincouver). Coming from an architectural background, I believe that good design goes beyond aesthetics and functionality. It's about the experience - the impact we have on their lives, and the capability to improve on existing paradigms. Innovation in design comes from a deep understanding of people and being able to turn that empathy into real solutions.
I'm passionate about creating engaging digital experiences through research, product strategy, and strong visual design. I love to solve real world problems; problems that people encounter in their daily lives. I always start my process with detailed research and analysis in order to gather useful insights of the target users. I find it useful to determine the user touchpoints; current frictions they encounter and potential opportunities for a design solution. I enjoy the iterative process of sketching and wireframing: making the layout, setting the hierarchy, choosing type and colors and creating the user flow. I also test my ideas through physical & digital prototypes in order to refine the design to the user's needs.
May 2016 - August 2016
January 2016 - April 2016
June 2015 - October 2015
January 2015 - April 2015
Product Strategy
User Experience
Interface Design
Visual & Illustrations
Brand & Content
Prototyping
Agile Process
User Research
Copywriting
Design Sprints
User Testing
Adobe Illustrator
Adobe Photoshop
Sketch
Marvel/Invision/Proto.io
Flinto
Principle