Advertising

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Historical Examples:

Product Names as Sound:

JELL-O

Lifebuoy

Bromo Seltzer, Cresta Blanca, Rinso White (1940s)

Jingles:

Pepsodent

Pepsi (pre-WWII)

Pepsi (post-WWII)

Pepsi (1960s)

Wheaties (1926)

Interwoven Socks (1920s)

Chiquita Bananas (1940s)

Ads:

Roi Tan Cigars (1930s)

Ivory Soap / Gibson Family

Maxwell House

Lifebuoy Soap

Anacin

Duz Washing Detergent, sponsor of The Guiding Light (excerpts)

See also: http://www.oldtimeradiofans.com/old_radio_commercials/

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Modern Ads, Ad Analysis & Ad Models:

Sound mediates PRODUCT <----> IMAGE

Grouse Mountain (1970s) & sound levels & spectrum

CP Air (1970s)

Alcoholism (1970s)

Metropolitan Life (1970s)

Radio Promo (1980s)

7-11 Ad (1980s)

Pepsi Weekend Warrior (1980s)

Operation ID (1990s)

IBM Direct (1990s)

Shiloh Inns (1990s)

(2005)

Benjamin Moore Paint (2008)

"Smart Growth" Milk (2008)

Shaw Phone (2008)

Triple O & Mammography ads (from "The Beat")