This is a personal passion project showcasing a reel I made for my Instagram. I share my clay creations and sometimes stationery on Instagram to promote my Etsy shop. In the following, I will discuss the reel I created and its impact on my social media platform in the past month.
Social Media Marketing
1 Month
Eunice Wong
Brainstorming ideas to fit a bunch of information within a couple of seconds is the main challenge in creating engaging reels. Hence, writing down all points and information that need to be included helps make sure everything is accounted for. Showcasing the products and letting viewers know they are available to purchase on Etsy are the two main pieces of information to be communicated through the reel.
The products are the stars of the show so filming them in the center of the screen would make them the first thing people see. Also, showing the trinket dish first and then stacking the coasters in it can showcase them individually and collectively. It is important to time the movements right so that viewers can see each product clearly within their short attention span.
Although I was mindful of timing, trimming clips helped make the video more concise to capture viewers' attention. Speeding up the clips can also help with the flow of the video as short fast-paced clips are more desired by short attention spans. Moreover, placing text at the end to display the call-for-action adds a push to viewers to check the products out either on their profile or on the Etsy site.
In the end, the reel managed to reach 1205 accounts which is 434% than other reels posted recently. Within those accounts, 96% of them are non-followers. Hence, this reel is able to achieve the goals of promoting products to more people and increasing the brand's Instagram presence. This reel also had been interacted with in total of 48 times.
As you can see, reels alone only reached 601 accounts within a month from May 26 to June 26. On average, reels usually only reach 328 accounts. Contributing to the small increase in profile visits and external link taps.
With the reel that was showcased in this project alone, it reached 1205 accounts within one month from June 26 to July 25. That is 3.54 times more than the previous month's reel with the most accounts reached.
In the end, it contributed to the 1387 accounts reached by reels alone, a 231% increase from the previous month. It also helped with profile activity, getting 2 times for profile visits and 3 times more external link taps than the previous month.
The project made me realize the importance of keeping the reel short. Creating reels that are within 8-10 seconds long is best to capture viewers' attention and make them stay engaged. Thus, the planning process is vital to a successful reel. This is because it makes sure all the key messages are taken into account when filming and editing the video so that information is communicated to viewers within a short amount of time.