My Work
Textile Museum Web Design/Case Study
As a visual designer, I was tasked with studying my client, the Textile museum in Netherlands, as well as the dramatic and colourful art style of the designer Irma Boom, and create a microsite with a style that represented my client.
I studied Irma Boom and her use of expressive and large typography, as well as Dutch art history and dadaist web designs, as I believed such a stle representedour client and inspiration well. I also researched our client's history as well as Dutch tourism demographics and relayed the information back to my teammates.
I proposed the use of scaled-up typography to ensure readability and ease of navigation and use of colour-treated transparent images to 'stich' together unrelated objects, ideas and textures to create a style that represented our unique clients.
I sketched out userflows that were consistent with our proposed style and tyography to ensure a balance of expressiveness and usability to ensure accessibility, readability and intuitiveness.
I worked in a team to create wireframes and prototypes of the website on Figma, making sure the exhibit pages, navigation menus and footers remained consistent with our proposed style guide while being functional and accessible.
I incorporated peer and instructor feedback into the proposed designs, treated images, experimented with typography to find the right font style, and improved the previous design to create a high-fidelity prototype of the same in Figma.
