About Inumi

Inumi is a desk accessory retailer that helps users purchase and search for belongings/technology to personalize their workspace/desk setup. The user can browse categories of accessories like 'Lighting', 'Timekeeping', 'Cable Management' etc, or browse photos/inspiration of existing desk setups from creators online (like a catologue). The website also allows people to save items and build a wishlist.

The visual style of Inumi should encourage productivity, personalization, expression, and organization. It should express itself as simple with a gentle edge, and slightly feminine.

Typefaces

Main Typeface: National 2.

Its angles lead at large, bold heading sizes, and when small, the curves round out and soften longer paragraphs. Strong balance of form and expression.

Winie Beige

A warm and bright title typeface for the company name.

Colours

Colours used in the website: light/dark neutral pinks and light/dark greens.

Products and Setups

An array of desk accessories and example desks from content creators.

Some examples of products sold, and the types of setups of possible targeted users.