Interactive Beer Lens
Interactive Beer Lens – When scanned, an educational augmented reality experience is created for House of Funk’s new customers.
House of Funk: A brewery, but it’s more than just a brewery.
House of Funk (HOF) is a brewery and roastery based in North Vancouver, British Columbia. Always challenging the status quo, HOF is known as an industry leader, a vibe, and a community to its customers. Among their daily goal of providing unique beer options to their customers, HOF also incorporates values of sustainability, inclusivity, and decentralization into its everyday business practices. My team’s project goal was to identify a design problem and intervene the existing space with a solution through a user-oriented and empathic design process.
Interactive Beer Lens – When scanned, an educational augmented reality experience is created for House of Funk’s new customers.
For primary research, I conducted 6 user interviews and 2 stakeholder interviews, as well as reviewed Google reviews as a secondary research method.Ethnographic research was additionally performed at HOF in person, where I carefully consider critical empathy when observing the demographics of customers. The problem my team identified was: How might we make newcomers fall in love with HOF through their staff and product interaction?
Through data analysis methods of persona and customer journey map frameworks, 3 types of consumers were identified: The Newcomer, The Regular, and The Socialite. The Newcomer is an untraditional beer drinker, they prefer a sweet sour beer that match up their daily preferences and are always seen with Socialites in social gatherings. The Socialite is always ready for a party, they tend to help Newcomers explore beer flavours. The Regular is your silent cowboy, who knows exactly what they’re ordering as well as the craftsmanship behind production.
After the the deep research, I created a mockup for one of my team’s three design concepts: A Digital Menu. This menu captures the multisensory–taste, sound, smell– experience that can’t be accessed from a traditional menu. This addresses the educational aspect.
Finally, my team held a participant workship with users and stakeholders, specifically a photo collage activity and a mind mapping activity. This helped us reframe our concept as we collected further data on their user behaviours and patterns.
Reflecting on this project, I was very connected to House of Funk and its entire brand and customer profiles by the end of the semester. I would love to look back at the vast amount of data collected to see if there are any further design spaces I could intervene.
