Slide 44 of 50
Notes:
School, Work, Home. Number one choice. HUGE influence on socialization and becoming a political being. How they get their sense of place.
Late night talk (Leno); Daytime talk (Oprah); Satirical programs (Simpsons is the definitive show of the generation, HUGE; This Hour; South Park, etc.). ENTERTAIN them...
It’s all about a media-culture and media-Gen, and governments, the news, and all other NGO’s must negotiate around this and learn the language of the media world.
Helps define the Gen X world and is an integral part of Gen X culture. Although are very cynical of its marketing background, they really appreciate a good ad (they can appreciate the effort that goes into constructing a good ad). Like lots of humour; W
News , BUT...I’m not contending they don’t watch the news, but because trust it less than any older generations, complement it with a plethora of other sources.
