The East Asian Media Culture In The Age of Digital Platforms Conference

Dates: October 4-5, Friday-Saturday, 2024

Location: SFU Harbour Centre

Day 1: October 4 at HC7000

9:40 – 10:00 Welcome reception

10:00 – 10:10 Opening remarks

10:10 – 11:50 Session 1 Korean Digital Platforms and Global Experiences

Chair: Jiyoon An (University of British Columbia)

• Dal Yong Jin (Simon Fraser University). “Disparity of Distribution Power: The Platformization of Distribution Networks in the Post-COVID-19 Era”
• Kyong Yoon (University of British Columbia Okanagan). “Transnational Space of User-Generated-Content: Mukbang Influencers Go Global on YouTube”
• Benjamin M. Han (University of Georgia). “Conflicting Imaginaries of the ‘Global’: Original Korean Series on Netflix and Disney+”

12:00 – 13:00 Lunch

13:00 – 14:40 Session 2 Chinese Digital Platforms: Narratives, Imaginaries, and Cultural Politics

Chair: Siyuan Yin (Simon Fraser University)

• Goubin Yang (University of Pennsylvania). “Narratives as Platforms”
• Micky Lee (Suffolk University). “Hong Kong's Re-appearance in Online Mediated Deep Travels After the Bubble Burst”
• Siyun Pan (University of British Columbia). “Fans as Affective Army: Neoliberal Politics, Digital Platform and Fandom Governance in China”

14:40– 14:50 Break

14:50 – 16:30 Session 3 Japanese Streaming and Gaming Experiences in Global Contexts

Chair: Hyung-Gu Lynn (University of British Columbia)

• David Humphrey (Michigan State University). “TVer, Advertising and Attention’s Chronotopes in the Era of Streaming”
• Sarah Ganzon (Simon Fraser University). “Policing Women’s Bodies: Adult Games, Nintendo’s eShop and the Case of Butterfly’s Poison: Blood Chains”
• Susan Noh (Oglethorpe University). “Diffusions and Walls: Comparing Branding Approaches in Gaming between Multimedia Streaming Services”

17:00 Dinner

Day 2: October 5 at HC2270

9:30-11:10 Session 4 Korean Drama Genres and Industries Toward Global Platforms

Chair: Benjamin M. Han (University of Georgia)

• Hyung-Gu Lyn (University of British Columbia). “Sampling and Adaption: Intertextuality of Korean Thriller Series in the Age of Digital Platforms”
• Taeyoung Kim (Loughborough University): “Changes and Continuities of the K-Classroom Drama Genre in the Netflix Era: A Case Study of Hierarchy and The Heirs”
• Woochul Kim (Simon Fraser University). “Platform Imperialism and its Reconfiguration of the Global-Local Nexus: The Transition of the Korean Production System into Global Value Chain”

11:10-11:20 Break

11:20-12:00 Roundtable & Publication Planning: Future of East Asian Media Culture

12:00 Lunch

Date: October 7, Monday, 2024

Location: UBCO

UBCO Sessions at UBCO Ballroom, UNC 200

9:00-9:20 Welcome Reception

9:20-9:30 Welcome Remarks

9:30-10:45 Session 1 Digital Platformization of Korean Media Practices

Chair: John Cho, Assistant Professor, Department of Community, Culture and Global Studies, UBC Okanagan

• Dal Yong Jin, SFU Distinguished Professor, School of Communication, Simon Fraser University “The Platformization of Distribution Channels: Korean Perspectives”

• Hyung-Gu Lynn, AECL/KEPCO Chair in Korean Research, Department of Asian Studies, UBC Vancouver “Platformization’s Impacts on TV/Web Serial Storytelling”

• Benjamin M. Han, Associate Professor, Department of Entertainment and Media Studies, University of Georgia “The ‘Global’ in Original Korean Series on Netflix and Disney+”

10:45-11:00 Coffee/Tea break

11:00-12:15 Session 2: Sinoscapes of Digital Platforms

Chair: Ying Zhu, Associate Professor, Faculty of Management, UBC Okanagan

• Guobin Yang, Grace Lee Boggs Professor of Communication and Sociology, Annenberg School for Communication and Department of Sociology, University of Pennsylvania “Chinese Social Media in Times of Crises”

• Micky Lee, Professor of Media Studies, Communication, Journalism & Media Program, Suffolk University “Experiencing Hong Kong Urban Culture through Platforms and Cinema Screens”

• Kyong Yoon, Professor of Cultural Studies, Department of English and Cultural Studies, UBC Okanagan “Transnational Audiences in the Age of Platforms: Detouring the Order of Restriction on Hallyu in China”

12:15 – 13:00 Lunch

13:00 – 14:15 Session 3: Playful yet Contentious Asia-Pacific Digital Mediascapes

Chair: Annie Wan, Associate Professor, Department of Creative Studies, UBC Okanagan

• David Humphrey, Associate Professor of Japanese and Global Studies, Department of Linguistics, Languages and Cultures, Michigan State University “AVOD in Japan: Streaming and the Afterlife of Televisual Attention”

• Sarah Ganzon, Assistant Professor, School of Communication, Simon Fraser University “The Buggy, Less Sexy Version of the Game: Censorship, Nintendo’s e-shop and Yuri Games in the Nintendo Switch”

• Taeyoung Kim, Lecturer in Communication and Media, School of Social Sciences and Humanities, Loughborough University “Streaming Platforms as a Playground for New Genres: An Ambivalent Nature”

14:15– 14:20 Closing Remarks

Public Roundtable at Kelowna Innovation Centre (460 Doyle Ave)

16:00 – 16:30 Reception at The Kelowna Innovation Centre Rooftop (Perch Sky Lounge)

16:30 – 17:45 Public Roundtable: Digital Media Culture in East Asia during/after the COVID-19 Pandemic at The Kelowna Innovation Centre Rooftop (1st floor)

• Presenters:
  - Guobin Yang, Grace Lee Boggs Professor of Communication and Sociology, University of Pennsylvania
  - Micky Lee, Professor of Media Studies, Suffolk University
  - Dal Yong Jin, SFU Distinguished Professor, Simon Fraser University
• Moderator: Kyong Yoon (UBC Okanagan)

For more information, please visit: https://fccs.ok.ubc.ca/2024/09/12/east-asian-media-culture-in-the-age-of-digital-platforms-conference/