JCR 1985 - Measuring the Involvement Construct
JA 1986 - Conceptualizing Involvement
JA 1994 - The personal Involvement Inventory: Reduction, Revision, and Application to Advertising
ACR 1985 - Familiarity: Product Use, Involvement or Expertise
ACR 1986 - The Emotional Aspect of Product Involvement
1986 - Consumer Psychology Conference: High Informational vs Low Informational Advertising Appeals
ACR 1988 - Involvement and the Price Cue
IMR 1989 - A Global Look at Consumer Involvement and Use of Products
ACR 1993 - Inferences from Brand Names
Wiley 2011 - Consumer Involvement
Handbook of CB 2012 - Consumer Involvement: Review,Update, and links to Neuroscience
- Home
- Full C.V.
- Involvement Articles
- Neuroscience Papers with Martin Reimann
- Monograph "The Psychology Behind Trademark Infringement and Counterfeiting"
- The Art of Marketing & Strategies for Distincitve Brands (pdf & ppt files)
- How to Manage your Dissertation (video with Carol Scott and Hal Kassarjian)
- judyzphd talks about Sasquatch Commerce