WMX 4387 J. Sheppard email: sheppard@sfu.ca
Research
Exercise C: The Gig Economy
For this exercise you will be working in your groups.
Each group will be addressing the following:
________________________________________________________
GROUP 1 OR GROUP A
I Get Around: Driving People.
(C1A.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
If anyone
represents the gig economy, it’s Uber. Drivers use
their own vehicle to earn money via the Uber app. -
a flexible platform allows drivers to choose when and where they drive. |
|
|
Lyft is an
app that matches drivers with passengers and enables payment automatically.
Drivers get to keep 100% of their tips. |
|
|
Wingz helps
drivers become a riders’ favorite driver. This peer-to-peer marketplace helps
personal drivers earn cash by driving full or part-time, managing their own
schedule and accepting only the rides they want. |
________________________________________________________
GROUP 2 OR GROUP B
Your House: Renting out your Place
(C2B.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
What Uber does for your car, Airbnb
makes possible for your property. Whether it is a single room or your entire
apartment, you can use this app to rent it with a free listing. |
|
|
This is Airbnb++. They prepare a place just like a hotel with
clean linens and more. They cater to high-end clients and ensure service by
greeting guests on arrival, checking IDs, key handling and insurance. |
|
|
Outdoorsy is
the world’s largest peer-to-peer market-place for
RVs, motorhomes and campervans, They are similar to Airbnb
but focus on RVs. They are great for rentals in remote areas, wilderness or
national parks. |
________________________________________________________
GROUP 3 OR GROUP C
Let Me Roll it: General Merchandise Delivery (C3C.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
|
Workers
deliver dry cleaning, grocery, hot food, coffee, etc. using their car, truck,
motorcycle or bicycle. Delivery people make 80% of the delivery fee and 100%
of tips, with $10 referrals for users and employees. |
|
|
Delivering
packages for Amazon can make delivery folks $18-$25 per hour. Amazon Flex
lets folks set their schedule using the company’s app & lets them make as
many or few deliveries as they want seven days a week. |
|
|
Glovo is an on-demand
service that purchases, picks-up and delivers anything that is ordered
through the app. The service is carried out in less than an hour by
independent couriers, called Glovers. |
________________________________________________________
GROUP 4 OR GROUP D
Moonlighting: Putting Folks Mad Skills to Work.
(C4D.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
|
An on-demand staffing platform. Wonolo
connects talents with immediate hourly or daily jobs from the biggest and
best brands, allowing you to work where you want, when you want, for whomever
you want. |
|
|
Handy is the app for cleaners or
handypersons. Clients who want assistance around the house connect using the
web, iOS or Android device, and workers can earn up
to $22 / hour as a cleaner, or $45 / hour as a factotum.*
|
|
|
Moonlighting is a gig economy app for freelance
workers. People can browse local or remote jobs and services and get hired
faster with Moonlighting. |
* There
really is no good synonym for “handyman” except handyperson,
which is pretty
cumbersome.
“Hired help” comes close but could really
mean anything…
then I came across “factotum”
[ fak-toh-tuh m ].
Noun,
1) a person, a handyman or servant, employed to do all kinds of work around
the house.
2) any employee or official having many different responsibilities.
________________________________________________________
GROUP 5 OR GROUP E
I'm Hungry: We can get that for you. (C5E.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
|
DoorDash is a food delivery app that helps
Dashers deliver food from top restaurants to customers in their area. |
|
Roadie is a fast, inexpensive, and simple way for people
to get their stuff where it needs to be. Roadie drivers choose the jobs you
want to create the schedule you want while earning cash. |
|
|
|
This the app that delivers snacks, drinks, house stuff,
and basically anything you’d find in a convenience store – except they
deliver it right to your door super quick, day or night, in over 35 cities
across the U.S. |
________________________________________________________
GROUP 6 OR GROUP F
You Pay My Rent: We can loan that to you. (C6F.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this gig,
which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
|
Rentah makes it
easy for to rent out your goods and services to earn money. Clients choose
what to rent within their community, and set the value of their items while
renting on their schedule. |
|
Why buy when you can Ruckify? Ruckify is an online, person-to-person rental
market that allows verified users to post their under-utilized tools,
equipment, etc. for rent. Plus they’ll plant a tree for every transaction. |
|
|
|
Based on the
market value, location, time of year, etc., Turo
will price and rent out private cars. Owners get 65% to 85% of the trip
price, depending on the protection plan selected. Turo
screens travelers for added security. |
________________________________________________________
GROUP 7 OR GROUP G
Moving me Down the Hwy.: We can move that. (C7G.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
|
This service uses folks that have vehicles
for moving, or movers for heavy lifting if they don’t. Movers can choose the jobs they want and can earn on average $30 / hour or higher. Price is set up front & movers get paid
weekly. |
|
With Bellhops, people can start earning
money by providing friendly local moving services. Bellhops are professional and provide exceptional service while making moving day less stressful for customers. |
|
|
|
If one has some really strangely shaped
objects to ship, U-ship will match shippers with those
who have to get there stuff to somewhere other than where it currently
is. As seen on TV (Shipping Wars). |
________________________________________________________
GROUP 8 OR GROUP H
What About the Children?: Kids… and Dogs. (C8H.Pdf)
How do these companies differ in how they do business?
That is:
How does one company differ
from another?
How does everyone get paid?
Who are their customers?
As a customer, which would
you find the most attractive?
Who are their suppliers?
As a supplier working this
gig, which one would be attractive?
Why don’t these companies just hire these
folks?
Would that make sense?
|
|
Care.com
gives users the opportunity to provide child care,
adult and senior care, pet care, and home care to customers who are looking for
caregivers in locally. |
|
A great idea for very busy parents. HopSkipDrive is a service for kids that uses carefully
vetted drivers with a proven background and five years of experience. |
|
|
|
Rover is an app that provides the opportunity
to spend time with four-legged friends & earn cash. One can be a pet
sitter in their own home, a dog walker, a house sitter, or provide drop-in
visits while the pet owner is away. |
Source:
https://apiumhub.com/tech-blog-barcelona/gig-economy/
or for
further discussion check out this Forbes
article.