BUS 478

WMX 4387    J. Sheppard               email: sheppard@sfu.ca                  Research   

 

IMI Group Case work:

For this exercise you will be working in groups.

Each group will be addressing slightly issues.

Click on the link and address the part of the analysis for the

IMI case shown in the PowerPoints.

 

The slides are to be filled in to address your group’s part of the analysis and then

submitted on Canvas as an assignment.

 

Analysis Section	Day Link	Evening Link
Mission, Goals & Stakeholders	Group 1	Group A
General Environment	Group 2	Group B
Industry Environment	Group 3	Group C
Resources, Capabilities, Core Competencies	Group 4	Group D
Strategies	Group 5	Group E
S W O T	Group 6	Group F
Recommendation	Group 7	Group G