rich.

Our target audience are Young Professionals. These young professionals make a majority of the population in downtown metropolitan areas due to the lifestyle they are attracted towards and the opportunities available.

Laundry ranks in the top 5 of the most annoying chore among various lists. Individuals point out that the act of folding and organizing their clothing after washing is specifically bothersome.

In urban, dense areas, apartments are small. We aren’t proposing to reduce or save space, but rather, take advantage of the spaces that people overlook. We seek to repurpose dead space.

"What you need is a constant and consistent way to design, not a style"

- Achille Castiglioni

Kami 神

Interconnecting energy of the universe, Not seperate of nature.

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The spirits or phenomena that are worshiped in the religion of Shinto. They are elements in nature, animals, creative forces in the universe, as well as spirits of the revered deceased. We decided to create our forms to embody what Kami represents. Keeping in mind to abstract our form not from the form of Kami's themselves, but from what they each individually represent. Thus we carefully chose distinct Kami's to each repurpose the dead space of a room.

猿田毘古大神,猿田彦大神

Sarutahiko Okami

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Leader of the earthly Kami, with overall mission to teach mankind about the balance of spirit and nature.

Inari Okami

稲荷大神

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The Japanese kami of foxes and sometimes spiders, promotes general prosperity and worldly success, and is one of the principal kami of Shinto.

Mokumokuren

目目連

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Ghostly kami spirits that live in the paper walls of ancient Japanese homes (Shoji). Literal translation means "many eyes" and is depicted in Japanese literature as a wall full of eyes that stare back at you.

Repurpose dead space, and use cost effectives materials. 

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The team decided to create our forms from a single steel pipe. We bent and twisted pipe cleaners and other flexible materials in the beginning stages. We concluded with these three forms, each imbuing a part of our concept.

The final forms were rendered in Cinema 4D and VRAY.

Sarutahiko Okami
猿田毘古大神,猿田彦大神

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The leader of the earthly Kami, with overall mission to teach mankind about the balance of spirit and nature. We used this idea to expand on the principle of connecting environment and space for specific functions. Extending our dead space and creating new spaces for hanging clothes by balancing a new structure against it.

Inari Okami
稲荷大神

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The Japanese kami of foxes and sometimes spiders, promotes general prosperity and worldly success, and is one of the principal kami of Shinto. We created this design to promote the overlooked ceiling space.

Mokumokuren
目目連

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Ghostly kami spirits that live in the paper walls of ancient Japanese homes (Shoji). Literal translation means "many eyes" and is depicted in Japanese literature as a wall full of eyes that stare back at you. Repurposes the dead space of "corners" in a home.

Reflection 

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Japans mass consumption awareness is an idea not as popular and practiced in the west. This idea could have been further explored to emphasize the importance of using the material we had chosen and the reason why we decided on a cost effective product when talking about how we arrived to our final form.