asahi | rich.

Asahi approached my team member Jimmy's previous agency in designing an application to pair with their new model of vending machine. The aim was to up the companies bottom-end by transitioning it's user base to digital touch points. (cash to mobile/card payments).

Asahi decided not follow through with the agency after the discovery stages and we thought to take a shot at exploring what the Asahi vending machine platform could have been.

Brief

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Original paper was written in Japanese. The brief was to design a platform that would allow customers to easily purchase and collect drinks from innovation machines (new model of vending machines). The app needed to allow people to do the following.

Points system to encourage the purchase of all Asahi soft drink products.

Allow Asahi to promote itself as a brand along with its sub-brands

Allow users to locate machines as well as specific drinks

A gifting function that allows users to gift drink coupons to each other.

Incorporate a payment system to facilitate the purchasing of coupons with possible collaboration with train-card systems providers.

Thr mission is to help Asahi create a vision of their future brand in Japan as a majority of sales occur through vending machines. Any more proposals or functionality to the product would also be considered. Asahi at the time of brief held 38% market share in Japan so they are trying to keep their lead in by staying ahead of competitors

Proposal

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The Asahi vending machine application will use a coupon system where users are able to earn stamps from purchases to redeem coupons that are then used to redeem drinks. This will act as the core payment system in which users can collect and gift these coupons while still being able to view their progress in earning their next free drink.

Architecture

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We prioritized mapping out the architecture of the application. This guided us to consider the types of interactions in which the user would need to redeem, purchase, and gift drinks and how that would play out in the system as a whole. We considered specific user flows in which the user could purchase coupons through the store or a coupon from the nearest vending machine at their location.

Wireframes

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We prioritized mapping out the architecture of the application. This guided us to consider the types of interactions in which the user would need to redeem, purchase, and gift drinks and how that would play out in the system as a whole. We considered specific user flows in which the user could purchase coupons through the store or a coupon from the nearest vending machine at their location.

Browsing Home

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Users can browse through the home page to view the line up of Asahi drinks. The top of the page is lined with the latest Asahi promotions. Product information given is name, price, and whether it is a hot or cold drink.

Challenge of Filter + Search:Searching and filtering products by price, popularity, temperature, and featured are considered. They are currently placed as individual icons with the intention of an overlay or expanding element.

Products

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Each drink page includes an item description and the ability for the user to add the item to their bag. The user can see where the nearest vending machine with the drink is and can quickly shortcut that drink to the map if needed.

Coupons

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Purchased and earned products are displayed and tokenized as coupons. The user can swipe through these coupon cards or swap to a list view. Each coupon has a QR code that the user scans at the vending machine to redeem their drink.

Stamp Rewards: Originally we mapped out an additional tab for the stamp feature for users to earn stamps on their stamp cards every time a drink is redeemed. We realized it was not necessary to have a dedicated tab for a single stamp card when it can be amongst the coupon cards in the coupon page.

Stamps

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Users gain stamps from promotions and redeeming coupons. When a user gains 15 stamps they can choose from a selection of drinks to redeem. This point system is to encourage a more rewarding and continuous post experience from redeeming coupons by working towards a free drink.

1. Progression

2. Completion

3. Choice

4. Reward

Next Steps

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The current process primarily focused on providing users with the ability to quickly locate drinks and gift drinks. I have the architecture for the map feature but not yet prototyped screens for that part of the app. My next steps would be to create screens for the map and test if users feel rewarded when using collecting stamps and redeeming coupons.

rich.

Asahi

A digital vending machine experience in Japan