For a publishing course, we were tasked in creating a strategic plan for our fictional book publishing house. I was assigned the role of Production Manager and was responsible for design and typesetting tasks. In addition to designing the logo for our fictional publishing house, I also designed the strategic plan printout and the presentation slides.

Artemisia is a name derived from Artemis, the Greek goddess of the hunt, childbirth, wilderness as well as protector of young girls. The name of our publishing house was chosen because it aligned with our editorial niche, which was science fiction and fantasy focused on diverse female leads. The logo design was based on the lunate crown that the goddess, Artemis, is often depicted wearing, and the moon imagery she is often associated with.

Final presentation slides

Initial logo drafts