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Weardrobe cover

Key Highlight

An individual final project that received a 95% grade for all parts, the highest in the course. The branding was spot-on for the concept, memorable, distinctive, and owned a realistic readership.

Context

Finding the Target Readership

The process began researching a specific target readership and defining an editorial mandate to establish a distinctive enterprise branding. With that, I have developed an editorial lineup for 40 pages of editorial content according to the conducted research. Three different projects to create the overall magazine branding and learn industry standard.

VIEW READERSHIP MANDATE >
magazine-readership-reserach

Early Design Process

Ideation and conceptualizating the publication

For the early design concept, I visioned the magazine to use the brand's signature color, #a1c3c9, while forming a visual impact through large typography and image in the editorial opening spread and featuring more content in the following pages. The cover page features a photograph of the same model with the editorial opening, Blackpink Jisoo.

magazine-initial-design

Final Takeaway

Overall branding of Weardrobe

Following the initial design, the overall project utilizes the same branding color and line segments/boxes to allow more guidance in the reader's eyes. The fundamental aesthetic and layout formed in the initial phase allowed other projects to come along more quickly. The main takeaway was the cover page. I wanted to emphasize the “WE” on the logo, being a cultural/global enterprise and tried several approaches. However, all the designs made the logo look unnatural if they were separate words. Thus, I kept it simple and minimal by only kerning the two letters to be connected.

magazine-cover
Photograph of Blackpink, Jisoo, by DAZED. I accentuated some cover lines by using the color of the model’s purse in the cover image.
magazine-toc
Table of contents consist of simple and minimal layout is to be used throughout the publications, while each section's main image provides a more visual experience. Images photographed by Dries Van Noten, Dangcho, Hunter Abrams, Louis Vuitton, and Hyun Jun Lee.
magazine-spread1
For editoral opening spread, I used typography and bright image to generate a visual impact. Images photographed by DIOR.
magazine-spread2
For the second spread, and its high amount of text, I incorporated decorative quotes and sidebar content to provide some breaks for the readers' eyes. All images used by DIOR.
magazine-spread3
To perform a different visual layout, I filled up the spread with an image photographed by Hyun Jun Lee and placed content on the sides to create a balance in overall content.
magazine-editoral-web
Includes a vertical Weardrobe subscription advertisement on the left side of the website. Images photographed by Hyun Jun Lee and DIOR.