The company offers customers the ability to order a bubble tea of their choice in an easy to use format. The company gives the option to either have the bubble tea be delivered or picked up at the stores location. Boba & Pop Co. provides the option to skip lines and not have to worry about calling into the store to place an order for pick up or delivery. To customers it provides a hassle free, easy to use service to get great bubble tea. Boba & Pop Co. entices customers to purchase a product by offering reasonable prices and giving them variety. Also, by eliminating the need to wait in line to order it creates a more relaxed experience.