Client

The Progressive Intercultural Community Services Society is a registered non-profit organization established in 1987. I worked as the graphic design intern for the 9th annual event Mega Job Fair & Business Expo 2016, and I was in charge of designing whole set of marketing materials for the event.

Problem

Due to limited human resources, previous design of logo, colour scheme, fonts, and other branding elements are outdated and have limited effectiveness in communicating with current audiences. As the new graphic designer I see this problem as a great chance for rebranding.

Solution

During the rebranding process, I try to retain the previous brand but improve the overall design. I kept the former colour choices of red, green, blue and white but proceeded with a different shade of those colours. The typography was kept to be sans-serif but was revised into a different font.

The alignment was remain to be centred, which the layout were designed to be simple and clean to present a casual formal brand image for this business event.

Outcome

With many iterations and revisions, I managed to complete a new set of marketing material for the event with the new visual branding.

The final deliveralbles include the skytrain poster and video, bus banner, flyer, brochure, 16 newspaper advertisement, event booklet, info card, slide show, stand banner and certificate.

An additional of 3 logos, 7 advertisements and 2 coupons are also made for our partner companies.

The new visual brand were proved with great success and attracted more than 7000 visitors to the event.