ANDREA TON
ANDREA
THE EXTRACTION OF IMAGINATION
Within the course of Visual Communication Design we had to individually iterate a concept that we had a strong opinion about. Then we were required to clearly visually communicate that idea through photography.
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1. Through the ideation method of Visual brain dumping, I iterated a variety of design concepts. This approach helped me generate a lot of ideas within a restricted time span of 5 minutes. It allowed me to finalize these 3 main concepts to explore:
- The extraction of imagination.
- Head in the clouds.
- Media corrupts young girls expectations of beauty.
ITERATION PROCESS
VISION
SKETCHING
Figure 1A , Initial sketches.
2. For each main concept I wished to explore, I began to use the method of sketching to help iterate compositional elements (Figure 1A).
VISUAL RESEARCH NOTES
Figure 2A , John Everett’s painting of Ophelia (1852).
3.Then collected notes for each concept and decided to choose “The Extraction of Imagination”. One of the problems I faced was figuring out how to visually communicate the deterioration of creativity. After seeing John Everett Millais’ painting (figure 2A) it became the visual fundamentals for this project. I also connected the similar idea of the seasons changing without much notice, just like the slow degeneration of imagination. Making these connections and visually researching helped me solved this problem within the process.
PHOTOGRAPHING
4. When conducting this component, I faced the design challenge of showing the connection between the seasons and my main concept. To solve this, I went back to sketching to help guide what shots I wanted to take (Figure 3A). Then, I explored the idea of milk baths to showcase the flow of transitioning (Figure 3B). These techniques worked out to help visually communicate the extraction of imagination.
Figure 3A, Sketches .
Figure 3B, Photographing the model within a milk bath.
POST PRODUCTION
Figure 4A, Unedited photo and the Photoshoppped final photo.
5. I Manipulated the images to help enforce a significant meaning behind each shot.
FINAL EVALUATION
6. The project turned out quite successful since it clearly and artistically visually communicated the “Extraction of Imagination(Figure 5A). Through the creative choices of connecting seasonal elements with the composition, I learned that an abstract concept takes a lot of steps and re-iteration to reach it’s full potential. In the future, I would try experimenting with more ideation methods to give myself more options and possible solutions.
Figure 5A, The final photo set of "The Extraction of Imagination".