An exploration of how social media have transformed social behaviour (presentation of self) into proto-publishing (publication of self) by encouraging greater public participation in publishing in all forms of publishing in society. Using online tracking to discern practices, attention is given to how social media contribute to the social identities of participants and how they affect social interaction.

Introduction to the elements and principles of graphic design with a focus on the development of software skills, in design, layout, and production.

Social media are transforming the public behaviour of organizations into publishing activities focused on the management of their social identities. In the context of emerging conceptual frameworks, students will learn about, track, and discern social media practices, and then develop and implement strategies for interactions of organizations with governments, partners and rivals, consumers, citizens and society. Prerequisite: PUB 101.

University-level skills and practice in writing clear, concise, logical, and direct text suited to particular purposes. Students will learn to assess the rhetorical situation (audience, purpose, occasion) and identify the appropriate style, tone and format of writing for the situation, in writing reports, instructions, proposals, and presentations in both print and online environments. Students who have credit for PUB 210 may not take PUB 210W for further credit. Writing.

A critical and applied approach to theories and practices of professional public engagement, with a focus on public relations. This course is problem-centred and issues-driven, and emphasizes the development of knowledge and skills of effective and strategic professional public engagement across a wide range of current and emerging media technologies, platforms, and communication environments. Prerequisite: 25 units; PUB 210W highly recommended.

The theory and practice of graphic design with a focus on the development of design skills including concept generation, design, layout, and production. Prerequisite: PUB 131 or equivalent. IAT 102 is recommended. Students who have taken PUB 230 may not take PUB 231 for credit.

An introduction to selected theories about human communication. This course is required for a major, honours or minor in communication. Breadth-Social Sciences.

An introduction to the forms, theories and institutions of communication as they relate to broader social change, with a focus on the political, economic and regulatory shifts characterizing Canadian and transnational media systems. This course is required for a major, honours or minor in communication.

What do we mean when we talk about the 'cultural industries' today? This course explores the business structure and economics of the cultural sectors, the regulatory and policy frameworks, and their social and cultural contexts. Students are encouraged to develop, compare and contrast at least two sectors from the audio, print or visual industries. While the primary focus is on the Canadian case, students will be encouraged to look at other countries. Overriding themes explore the following: relationships between public and private sectors; independent and commercial creators; rights of creators versus distributors; specialty and general media; indigenous and global contents. Prerequisite: Nine CMNS units with a minimum grade of C-.

Examination of the political and economic processes that have generated the policies and structures of mass media, telecommunications and related industries; the relationship between the dichotomies of state and market, citizen and consumer, capitalism and democracy, global and local, and sovereignty and globalization in media industries and policies; overview of influences on State and international policies towards the media. Prerequisite: Nine CMNS units with a minimum grade of C-.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Quantitative/Breadth-Soc.

Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.

Explores the foundations of human language from a variety of perspectives. Young children acquire language effortlessly. How is this possible, and why is it so much more challenging to learn a new language later in life? How does the human brain use complex grammatical systems to communicate? Students will learn new ways to think critically about language and communication. Open to all students. Breadth-Social Sciences.

Introduces students to theories about words and vocabulary. Explores topics such as the roots of the English vocabulary, how we create new words and how we learn them. Also discusses practical applications such as constructed languages for use in science fiction, and word recognition in artificial intelligence. Open to all students. Students with credit for LING 110 may not take this course for further credit. Breadth-Social Sciences.

Examines the relationship between language use and social structure. Considers how social factors such as gender, class, age, and ethnicity may be reflected in language use, as well as "big picture" topics that include multilingualism, dialect variation, language policy and linguistic stereotypes. Encourages students to think critically about the social dimensions of language. Open to all students. Breadth-Social Sciences.