For the Business Administration Major – High School Stream - orients students to the Beedie School of Business and the academic expectations of the program. As a broad introduction to the study of business, students are introduced to the different disciplines and how each relates to global perspective, innovation, and social responsibility. Students explore the integration of these disciplines through experiential learning projects by engaging with, and further developing, interpersonal and collaboration skills in culturally diverse team environments. Prerequisite: This course is only open to approved business administration majors admitted to the faculty through the Business Foundation Pathways - High School Pathway. Corequisite: BUS 203 with a P grade. Students with credit for BUS 130 or BUS 202 may not take this course for further credit. Students with more than 30 units may not take this course.

Business Administration Major – Transfer Stream. Orients students to the Beedie School of Business and the academic expectations of the program. Students explore the different disciplines and specializations within business and tune their prior business knowledge within the context of a global perspective, social responsibility, and innovation. Students explore the integration of these disciplines through experiential learning projects by engaging with, and further developing interpersonal and collaboration skills in culturally diverse team environments. Prerequisite: This course is only open to approved business administration majors, joint majors, or second degree students admitted to the faculty through the Business Foundation Pathways - Transfer Pathway. Corequisite: BUS 203 with a P grade. Students with credit for BUS 130 or BUS 201 may not take this course for further credit.

Equips students with crucial skills and insights for navigating and excelling in any professional field. It emphasizes career and self-growth, effective communication, and professionalism. In collaboration with SFU Beedie Career and Student Services, it combines instruction and hands-on experiences to provide a deep understanding of strategies and tactics essential for personal and career development. Students must obtain a P grade to successfully complete this course. Prerequisite: This course is only open to approved business administration majors admitted to the faculty through the BBA major - highschool or transfer stream in Fall 2022 and onward. Students with credit for BUS 100 may not take this course for further credit.

Examine and review today's global economy through critical analysis of differing perspectives. Develop and improve critical thinking and communication skills appropriate to the business environment. Prerequisite: BUS 201 with a minimum grade of C- and 15 units; OR 45 units and corequisite: BUS 202; OR business administration joint major, joint honours, or double degree students with 45 units; OR data science students with 15 units; OR actuarial science students with 15 units. Writing.

Introduces students to the knowledge and skills necessary to make full use of business information systems. Demonstrates how information systems are used by organizations to improve productivity and create competitive advantage. Provides hands on training in productivity tools including Excel, Visio, Access and Web design tools. Prerequisite: 12 units.

An introduction to key innovation concepts and processes, and how innovation is organized in established organizations and start-ups. Students will learn their role as agents of innovation by practicing techniques that help them anticipate opportunities, generate innovative concepts, and implement innovation in established organizations, entrepreneurial ventures and society. Prerequisite: 12 units.

An introduction to financial accounting, including accounting terminology, understanding financial statements, analysis of a business entity using financial statements. Includes also time value of money and a critical review of the conventional accounting system. Prerequisite: 12 units. Quantitative.

Theory and methods of cost compilation for managerial planning, control and decision making; the use of budgets and analysis in planning and controlling operations, establishing supervisory and departmental responsibility, and various techniques of measuring results. Prerequisite: BUS 251 with a minimum grade of C-; 15 units. Quantitative.

Theories, concepts and issues in the field of organizational behaviour with an emphasis on individual and team processes. Core topics include employee motivation and performance, stress management, communication, work perceptions and attitudes, decision-making, team dynamics, employee involvement and conflict management. Prerequisite: 12 units.

Businesses and business leaders have a key role to play in supporting a sustainable future. In this course, we examine what it means to be a responsible business and how businesses can do their part to be a catalyst for system-level change. We will also consider our own roles in supporting the necessary transition to a more regenerative and reconciled economy. Prerequisite: 12 units.

An introduction to business statistics (descriptive and inferential statistics) with a heavy emphasis on applications and the use of EXCEL. Students will be required to use statistical applications to solve business problems. Corequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. Students with credit for BUEC 232 or ECON 233 may not take this course for further credit. Quantitative.

Introduces statistical methods, concepts and their application to economic data using both spreadsheets (e.g., Excel) and a specialized statistical programming language such as R. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. MATH 150, MATH 151, MATH 154, or MATH 157 may be taken concurrently with ECON 233. Students who have taken ECON 333 first may not then take this course for further credit. STAT 270 or BUS 232 will be accepted in lieu of this course.

Basic laws of probability, sample distributions. Introduction to statistical inference and applications. Prerequisite: or Corequisite: MATH 152 or 155 or 158, with a minimum grade of C-. Students wishing an intuitive appreciation of a broad range of statistical strategies may wish to take STAT 100 first. Quantitative.

Emphasis is upon the relevance of economic models to business decision-making and, in particular, upon the rational analysis of choice alternatives within the firm. Course will include consideration of optimizing techniques and analysis of risk, demand, production and profit in addition to examination of long-term investment decisions and business forecasting. Prerequisite: ECON 103 or ECON 113, ECON 105 or ECON 115, MATH 157, all with a minimum grade of C-; 15 units. Students with credit for ECON 201 may not take this course for further credit. Quantitative.

Aspects of microeconomic theory involving competitive markets. Topics include the behavior of households and firms, partial equilibrium analysis of product and factor markets, and general equilibrium. Prerequisite: ECON 103 with a minimum grade of C- or ECON 113 with a minimum grade of A-; ECON 105 with a minimum grade of C- or ECON 115 with a minimum grade of A-; MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-. Quantitative.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Quantitative/Breadth-Soc.

Focused on basic competencies in microeconomics, this course is suitable for business and other students not intending to specialize in economics. Topics include gains from trade, supply and demand, prices, competition and monopoly, market failures, and government policies. Economic literacy is an important part of the course. Students who have taken ECON 103 first may not then take this course for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Quantitative/Breadth-Soc.

Focused on basic competencies in macroeconomics, this course is suitable for business and other students not intending to specialize in economics. Topics include GDP, economic growth, business cycles, unemployment, inflation, money, monetary and fiscal policies, exchange rates, government debt, globalization and trade policy. Economic literacy is an important part of the course. Students who have taken ECON 105 first may not then take this course for further credit. Quantitative/Breadth-Soc.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Topics as for Math 151 with a more extensive review of functions, their properties and their graphs. Recommended for students with no previous knowledge of Calculus. In addition to regularly scheduled lectures, students enrolled in this course are encouraged to come for assistance to the Calculus Workshop (Burnaby), or Math Open Lab (Surrey). Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B+, or MATH 100 with a grade of at least B-, or achieving a satisfactory grade on the Simon Fraser University Calculus Readiness Test. Students with credit for either MATH 151, 154 or 157 may not take MATH 150 for further credit. Quantitative.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Logarithmic and exponential functions, trigonometric functions, inverse functions. Limits, continuity, and derivatives. Techniques of differentiation, including logarithmic and implicit differentiation. The Mean Value Theorem. Applications of differentiation including extrema, curve sketching, Newton's method. Introduction to modeling with differential equations. Polar coordinates, parametric curves. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least A, or MATH 100 with a grade of at least B, or achieving a satisfactory grade on the Simon Fraser University Calculus Readiness Test. Students with credit for either MATH 150, 154 or 157 may not take MATH 151 for further credit. Quantitative.

Designed for students specializing in the life sciences. Topics include: limits, growth rate and the derivative; elementary functions, optimization and approximation methods, and their applications, integration, and differential equations; mathematical models of biological processes and their implementation and analysis using software. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C-, or achieving a satisfactory grade on the Simon Fraser University Calculus Readiness Test. Students with credit for either MATH 150, 151 or 157 may not take MATH 154 for further credit. Quantitative.

Designed for students specializing in business or the social sciences. Topics include: limits, growth rate and the derivative; logarithmic, exponential and trigonometric functions and their application to business, economics, optimization and approximation methods; introduction to functions of several variables with emphasis on partial derivatives and extrema. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or achieving a satisfactory grade on the Simon Fraser University Calculus Readiness Test. Students with credit for either MATH 150, 151 or 154 may not take MATH 157 for further credit. Quantitative.

Examines literary “classics”, variously defined, apprehending them both on their own terms and within larger critical conversations. May incorporate the comparative study of work in related artistic fields and engage relevant media trends. Includes attention to writing skills. Students with credit for ENGL 101W may not take this course for further credit. Writing/Breadth-Humanities.

Introduces students to contemporary works of literature in English and/or contemporary approaches to interpreting literature. May focus on one or multiple genres. Includes attention to writing skills. Writing/Breadth-Humanities.

Introduces students to plays and performance works created and adapted for the stage, and/or the performative dimensions of other literary forms. May be organized historically, generically or thematically. The course may also explore the links between literary and performance theory. Includes attention to writing skills. Students with credit for ENGL 103W may not take this course for further credit. Writing/Breadth-Humanities.

Introduces students to the relationships between writing and purpose, between the features of texts and their meaning and effects. May focus on one or more literary or non-literary genres, including (but not limited to) essays, oratory, autobiography, poetry, and journalism. Includes attention to writing skills. Students with credit for ENGL 104W may not take this course for further credit. Writing/Breadth-Humanities.

An Introduction to the study of literature within the wider cultural field, with a focus on contemporary issues across genres and media. Students with credit for ENGL 105W may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to reading and writing from a rhetorical perspective. The course treats reading and writing as activities that take place in particular circumstances and situations, in contrast to the traditional emphasis on decontextualized, formal features of texts. It prepares students for reading and writing challenges they are likely to encounter within and beyond the classroom. Prerequisite: 12 units. Students with credit for ENGL 199 may not take this course for further credit. Writing.

An introduction to some of the central problems of philosophy. Topics to be discussed include the different theories of reality; the nature and sources of knowledge, truth, evidence, and reason; the justification of belief and knowledge about the universe. These topics and problems will be considered as they arise in the context of issues such as: relativism versus absolutism; the existence of God; personal identity; the nature of the mind and its relation to the body; free will and determinism; the possibility of moral knowledge. Open to all students. Students with credit for PHIL 100 or PHIL 300 may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to the tools of reasoning used in everyday life and in science. The overall aim of the course is to understand what makes good reasoning good, what makes bad reasoning bad, and how to do more of the former and less of the latter. Topics include: construction, analysis, and evaluation of arguments; logic and probability; updating beliefs and making decisions; designing experiments; interpreting statistics; identifying fallacies and biases. Open to all students. Students with credit for PHIL XX1 may not take this course for further credit. Q/Breadth-Social Sci/Sciences.

An introduction to the theory of deductive reasoning. We consider deductive arguments in philosophy, in everyday life, and in mathematical proofs, and discuss what distinguishes valid inferences from fallacies. The course will cover propositional logic and first-order logic. Open to all students. Quantitative.

A critical examination of a range of moral and legal issues we confront in our dealings with the state and our fellow human beings, such as: Is it wrong to break the law? Should pornography and recreational drugs be illegal? Do animals have rights? Is there a duty to admit immigrants? Are there duties to the world's poor? Are indigenous peoples owed reparations? Students with credit for PHIL 120 may not take this course for further credit. Writing/Breadth-Humanities.

A survey of some classic texts in the history of philosophy. See the course outline for more detail on the specific figures and themes covered. Open to all students. Students with credit for PHIL 151 may not take this course for further credit. Breadth-Humanities.

Explores literary texts from diverse linguistic and cultural origins while introducing students to the fundamentals of comparative literary analysis and critical writing. May examine cross-cultural interactions, or compare texts thematically. Writing/Breadth-Humanities.

Introduces ways of comparing early world literatures across time and space. May explore fundamental themes such as love, heroism, or the underworld. Writing/Breadth-Humanities.

Introduces ways of comparing modern world literatures across time and space. May explore topics such as revolution, technology, or existentialism. Writing/Breadth-Humanities.

Incorporates academic and creative writing assignments through hands-on exploration of language, literacy, and literature across cultures. Includes translation exercises and writing workshops. Additional language fluency highly recommended but not required. Writing/Breadth-Humanities.

Empowers students to assess their career and professional development in today's business setting. In collaboration with SFU Beedie Career and Student Services, students will create a strategic academic and career plan, reinforcing their understanding of business and key themes of innovation, social responsibility, and global perspective. Students must obtain a P grade to successfully complete this course. Prerequisite: This course is only open to approved business administration majors admitted to the faculty in Fall 2022 and onward. BUS 100 or BUS 203, with a P grade and BUS 217W with a minimum grade of C-; 45 units. Recommendation to take with BUS 360W.

Examines the context of business in society and the paradigms, frameworks, and theories that shape how we think about business ethics and make ethical decisions. Incorporates recent cross-disciplinary research in the development of reflective practice, moral literacy, and decision-making under conditions of uncertainty, ambiguity, complexity, and diverse competing interests. Prerequisite: 45 units.

Role and function of financial managers, financial analysis, compound interest valuation and capital budgeting, management of current assets, introduction to financial instruments and institutions. Prerequisite: BUS 254 with a minimum grade of C- and 45 units. OR actuarial science students with BUS 254 with a minimum grade of C- and 45 units. Recommended: BUS 207 or ECON 201. Quantitative.

The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behaviour analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Prerequisite: 45 units.

Helps students develop professional writing- and speaking-based communication strategies they can confidently adapt to a wide range of business situations. The course aims to raise their communication performance to a professionally acceptable level, rather than to memorize or theorize about communication knowledge: this is a “learn-by-doing” course. Students will improve their ability to conceptualize, analyze/evaluate, synthesize, and apply information to guide their thinking and finished products across various business contexts. As teamwork is a fundamental skill valued by employers, students will participate in a major team project to learn about and apply best practices for collaboration with respect to professional business communication. The primary means of instruction and learning is guided practice in both writing and presenting in response to realistic business contexts. Instruction and assessment focus on both the process of creating professional, finished products, as well as the quality of those products. Prerequisite: This course is open to students admitted prior to Fall 2014 to the business administration major, honours, or second degree program and who have 45 units, OR to students admitted Fall 2014 - Summer 2017 to the business administration major, honours, or second degree program and who have 45 units and BUS 130 or (BUS 201 or BUS 202) or BUS 301, with a minimum grade of C-, OR to students admitted Fall 2017 – Summer 2022 to the business administration major, honours, or second degree program and who have 45 units and BUS 130 or (BUS 201 or BUS 202) or BUS 301, and BUS 217W, both with a minimum grade of C-, OR to students admitted Fall 2022 onwards to the business administration major, honours, or second degree program, and who have 45 units; BUS 217W and (BUS 201 or BUS 202), both with a minimum grade of C-; and Corequisite: BUS 300, OR to business administration joint major or joint honours students with BUS 217W with a minimum grade of C- and 45 units, OR to business and economics joint major students with ECON 220W with a minimum grade of C- and 45 units, OR to mechatronic systems engineering and business administration double degree students with 45 units, OR to management systems science or actuarial science majors with 45 units OR to data science major with BUS 217W with a minimum grade of C- and 45 units. Students who have taken BUS 360 may not take this course for further credit. Writing.

Operations and Supply Chain Management (OSCM) examines business processes and improves them for long-term sustainability. Large-scale globalization and shortened product life cycles make successful OSCM even more critical for the survival of any company. In this course, we will examine the role of OSCM for organizations through qualitative and quantitative managerial tools. Prerequisite: BUS 232, ECON 233, or STAT 270, with a minimum grade of C-; 45 units.

Common law, equity, and statute law; contracts, agency, and negotiable instruments; partnership and corporation law; international commercial law. Prerequisite: 45 units.

Students will demonstrate strategic decision making and critical thinking skills by integrating knowledge and skills acquired in prior course work within the various functional areas of business. Students will conduct rigorous and comprehensive strategic analyses of firms and industries which relate to the strategic fit between internal and external organizational environments, competitive dynamics over an industry’s life cycle, and value creation and competitive advantage through the development of effective corporate and business-level strategies. Prerequisite: BUS 207 (or ECON 201 or ECON 301), BUS 312, 343, 360W and either BUS 374 or 381, all with a minimum grade of C-; 90 units.

Prompts students to reflect on the integration of the academic and practical experiences they gained during the Bachelor of Business Administration program. In collaboration with SFU Beedie Career and Student Services, participants will translate and articulate the transformation they have undergone as learners and professionals as they make the transition into the workforce. Students must obtain a P grade to successfully complete this course. Prerequisite: This course is only open to approved business administration majors admitted to the faculty in Fall 2022 and onward, BUS 300 with a P grade and BUS 360W with a minimum grade of C-; 95 units.

Organizations, not individuals, are this course's basic unit of analysis. We will seek to answer questions about organizations, such as why they exist, what objectives they pursue, how they function, how they survive and grow, who they interact with, how they interact with each other, how they are evaluated, and how they respond to failure. In answering these questions, the course will introduce students to major theoretical perspectives and issues studied in organizational theory. Prerequisite: 45 units; BUS 272 with a minimum grade of C-.

Subjects include human resource planning, job analysis and design, recruitment, employment equity, selection and placement, performance appraisal, compensation and benefits, training and development, occupational health and safety, and industrial relations. For each subject an overview of current Canadian issues and practices is presented. Prerequisite: BUS 272 with a minimum grade of C-; 45 units.

Study of international environment and its impact on business behaviour: cultural, social, economic and institutional factors; major functions of international business; export and import trade, foreign investment, production and marketing operations; theoretical principles, government policies, business practices. Prerequisite: 45 units.

An examination of financial institutions and the markets in which they operate. Topics may include: institutional structure, financial contract forms, valuation and pricing relationships, financial intermediation, financial transacting, the regulatory environment, risk measurement and hedging strategies. Prerequisite: BUS 315, 316, 360W, all with a minimum grade of C-; 60 units.

As an introduction to the market valuation of fixed income securities, this course covers: history of fixed income securities; valuation methods for fixed income securities, including fixed and variable annuities, government and corporate bonds, defined benefit pension plans, bonds with contingencies, fixed income derivative securities; and, fixed income risk management using duration and convexity measures. Prerequisite: BUS 315 and BUS 360W, both with a minimum grade of C-; 60 units.

Covers the historical, theoretical and practical issues involved in the market valuation of equity securities. Three general areas are studied: history of equity securities; theory of equity security valuation; and topics in portfolio management. Prerequisite: BUS 315, 360W, both with a minimum grade of C-; 60 units. Students who have taken BUS 492 under the topic Security Analysis may not take BUS 417 for further credit.

An introduction to international financial markets and institutions and to the management of assets and liabilities in an international/multinational setting. Topics to be covered include: exchange rate determination and management of foreign exchange risk; interest rate swaps; international portfolio management; comparative markets; and country risk. Prerequisite: BUS 315, 316, 360W, all with a minimum grade of C-; 60 units.

Examines the major similarities and differences in management systems and practices in a variety of countries, including western Europe, East Asia, Middle East, and Latin America. Topics include the following: comparative management frameworks, managing cultural differences, cross-cultural business negotiations, and international human resource management. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.

This course examines the opportunities and challenges of doing business with the Pacific Rim countries such as China, Japan and Korea. Topics include the following: the political and economic systems as they affect foreign investment; social and cultural systems as they affect management practices; the conduct of business negotiations for market entry; and marketing strategies. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.

Significance of multinational complexity and diversity (cultural, economic, demographic, etc.) to the human resource function. Interplay among human resource functions (employee procurement, allocation, utilization), types of employees, and countries of operation. Prerequisite: BUS 360W and one of BUS 272 or 381, all with a minimum grade of C-; 60 units. Recommended: BUS 346.

Examines various topics related to a firm's entry into international markets and the means of sustaining a formidable presence vis-a-vis competitors in foreign markets. Begins with an overview of the historical evolution of the globalization process, the internationalization process of individual firms, challenges that internationalizing firms face in terms of differences in culture and political risk among various host markets entered, and models of multinational companies, and then builds on this background in providing an overview and in-depth coverage of important entry modes such as licensing/franchising, JVs/alliances, acquisitions/mergers with specific focus on managing these modes of entry in an international setting. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346. Students who have taken BUS 492 (Topic: Foreign Market Entry) may not take this course for further credit.

Strategic requirements for the management of multinational corporations. Firm-specific and institutional challenges facing global managers in formulating and implementing profitable strategies. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.

The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Recommended: BUS 346.

In-depth coverage of the accounting methods, problems and limitations associated with assets. Alternative valuation bases will be emphasized and illustrated together with the impact on income. Integration of theory and practice in relation to the treatment of assets. Prerequisite: BUS 251 with a minimum grade of C-; 45 units. Quantitative.

In-depth coverage of accounting, methods, problems, and limitations, associated with liabilities and owners' equity. Prerequisite: BUS 320 with a minimum grade of C-; 45 units. Quantitative.

In-depth examination of important managerial accounting topics introduced in BUS 254 (e.g., transfer pricing, variance analysis) and more advanced topics (e.g., decision making under uncertainty, the value of information), focusing on providing the tools and techniques needed for the generation, analysis and dissemination of management accounting information necessary for making strategic business decisions. The course will also introduce and develop the case approach in order to prepare students for BUS 424. Prerequisite: BUS 254 with a minimum grade of C-, 45 units.

Consideration of methods by which accounting theory is developed with an emphasis on the relationship between accounting information, capital market behaviour and management actions. Prerequisite: BUS 321 and BUS 360W, both with a minimum grade of C-; 60 units.

In-depth coverage of advanced accounting topics, specifically issues relating to business combinations and foreign currency. An introduction to the unique aspects and issues of accounting for not-for-profit organizations will be provided. Consideration is also given to the interpretation and analysis of financial statements. Prerequisite: BUS 321, 360W, both with a minimum grade of C-; 60 units.

Students will familiarize themselves with the ways in which financial information is used by managers within the organization — for strategic planning, for strategic profitability analyses, for setting transfer prices, for performance measurement and evaluation, for product development decisions, etc. The emphasis is on the use (rather than the preparation) of managerial accounting information. Prerequisite: BUS 322 and BUS 360W, both with a minimum grade of C-; 60 units.

A study of the conceptual foundations and the nature and purpose of the external audit function. The course will also discuss some of the more recent developments in auditing such as comprehensive auditing, computer auditing, and the use of statistical methodology in auditing. Prerequisite: BUS 321, 360W, both with a minimum grade of C-; 60 units.

This course combines forensic accounting with data analytics. Students explore common fraud schemes, and learn how to identify and investigate them. Students then apply data analytic methods to explore fraud in an accounting case, and communicate their findings to practicing forensic accountants who provide real-world guidance and feedback. Prerequisite: BUS 321, BUS 360W, both with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Start-up and early-stage ventures have particular financial challenges associated with the uncertain and unproven nature of the project. This course analyzes how entrepreneurs and their financial backers can spot, create and manage value. Topics covered include opportunity recognition, cash flow forecasting, valuation methodologies, financial contracts, and careful negotiations. Various sources are considered for start-up capital (private debt, angel financiers, venture capitalists, development banks), and different strategies are considered for harvesting or exiting (initial public offerings, merger, acquisition, leveraged buy-out, shut down) a venture. Prerequisite: BUS 238 or BUS 240, with a minimum grade of C-; 45 units.

An introduction to the theory and practice of the management of technological innovation. The external environment for technological innovation is examined through investigation of national and regional systems of innovation. The internal firm capabilities for creating and sustaining innovative firms are explored in detail, from the creation of ideas through to the commercialization of new products and services. Proficiency is gained in identifying sources of innovative value, implementing processes to capture it, and creating strategies for commercialization. Prerequisite: BUS 238 or BUS 240, with a minimum grade of C-; 45 units.

Introduction to the hard and soft skills of project management. Management software and techniques such as work breakdown, estimation, budgeting and status reporting are used. Applies structured processes and develops team-based skills and knowledge. Assumes no prior computing or technical knowledge. Prerequisite: 45 units.

This experiential course will expose students to the planning and development process of creating a startup. Emphasis is placed on integrating and applying all of the foundational skills acquired in previous entrepreneurship and innovation classes in a real world setting. Prerequisite: BUS 338 and BUS 360W, or innovation and entrepreneurship certificate students with BUS 338 and an upper division Writing (W) course, both with a minimum grade of C-; 60 units. Recommended: BUS 314, BUS 361.

Students work in small teams to rapidly and repeatedly conceive a new business, produce its first prototype product or service and test that product or service with potential business customers. Through several such iterations, students learn practical business planning, the importance of people, context and technology and effective teamwork skills. Prerequisite: BUS 238, IAT 330, both with a minimum grade of C-, 45 units; or permission from the instructor.

The subject matter will vary from term to term depending upon the interest of faculty and students. Prerequisite: As stated by the faculty at the time of offering; 45 units.

The subject matter will vary from term to term depending upon the interest of faculty and students. Prerequisite: As stated by the faculty at the time of offering; 45 units.

Entrepreneurial ideas undergo a transition from being a concept within a classroom to being able to survive as a commercially viable enterprise. Intensive coaching and mentoring through sector-specific mentors and organizations will provide students with experience in market validation, pitching and business planning as ventures move to incubators, accelerators, or sustainable operations. Prerequisite: Instructor permission. BUS 360W or innovation and entrepreneurship certificate students with an upper division Writing (W) course, with a minimum grade of C-; 60 units. Students with credit for a Selected Topics in Business Administration, when offered as New Venture Accelerator, may not complete this course for further credit.

Understand how to develop and launch new products that will be successful with customers. Students will learn to: identify product/service opportunities; generate and evaluate concepts; develop concepts into products; launch new products. Prerequisite: BUS 343 and BUS 360W, or innovation and entrepreneurship certificate students with BUS 343 and an upper division Writing (W) course, both with a minimum grade of C-; 60 units.

Develops abilities to identify and evaluate emerging opportunities in the specific context of consulting. Through innovation consulting projects with real clients, participants will develop their problem-solving and interpersonal skills, and practice delivering analysis and recommendations to satisfy client needs. Prerequisite: BUS 360W or innovation and entrepreneurship certificate students with an upper division Writing (W) course, with a minimum grade of C-; 60 units.

Challenges associated with continuing innovation are examined and students work to generate innovative solutions by challenging existing economic models. Students learn about sustainable opportunity, recognition, and screening, and understand how great ideas to 'save the planet' can get off the ground. Prerequisite: BUS 360W or (corporate environmental and social sustainability certificate students or innovation and entrepreneurship certificate students with an upper division Writing (W) course), with a minimum grade of C-; 60 units. Recommended: BUS 338. Students with credit for BUS 49X when offered as Sustainable Innovation may not complete this course for further credit.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Investments from an individual and institutional point of view. Topics include: bond valuation and the term structure of interest rates, stock valuation, portfolio theory, asset pricing models, efficient markets and portfolio performance evaluation. Prerequisite: BUS 312, BUS 336 and (BUS 207 or ECON 201), all with a minimum grade of C- and 45 units; OR actuarial science students with STAT 285 and BUS 312, both with a minimum grade of C- and 45 units. Quantitative.

The role derivative securities, mainly options and futures contracts, in controlling risk and enhancing profit opportunities. Valuation of derivative securities. The organization of options and futures markets and the mechanics of trading. Prerequisite: BUS 312 and BUS 336, both with a minimum grade of C- and 45 units; OR actuarial science students with STAT 285 and BUS 312, both with a minimum grade of C- and 45 units. Quantitative.

Corporate decisions in the context of financial markets. Topics include: real asset investments, financing alternatives, dividend policy, working capital management, and corporate securities valuation. Prerequisite: BUS 312, BUS 315, and BUS 360W, all with a minimum grade of C-; 60 units.

An examination of financial institutions and the markets in which they operate. Topics may include: institutional structure, financial contract forms, valuation and pricing relationships, financial intermediation, financial transacting, the regulatory environment, risk measurement and hedging strategies. Prerequisite: BUS 315, 316, 360W, all with a minimum grade of C-; 60 units.

As an introduction to the market valuation of fixed income securities, this course covers: history of fixed income securities; valuation methods for fixed income securities, including fixed and variable annuities, government and corporate bonds, defined benefit pension plans, bonds with contingencies, fixed income derivative securities; and, fixed income risk management using duration and convexity measures. Prerequisite: BUS 315 and BUS 360W, both with a minimum grade of C-; 60 units.

This course provides a broad overview of the real estate field. We will investigate all aspects of real estate investment decisions, including property valuation and management, financing choices, and market cycles. The main goal of the course is to offer you a foundation for a career in the real estate industry. Prerequisite: BUS 315, BUS 360W, both with a minimum grade of C-; 60 units. Students with credit for BUS 490, 491, 492, 493, 494, or 495 when offered as Real Estate Finance may not take this course for further credit.

Covers the historical, theoretical and practical issues involved in the market valuation of equity securities. Three general areas are studied: history of equity securities; theory of equity security valuation; and topics in portfolio management. Prerequisite: BUS 315, 360W, both with a minimum grade of C-; 60 units. Students who have taken BUS 492 under the topic Security Analysis may not take BUS 417 for further credit.

An introduction to international financial markets and institutions and to the management of assets and liabilities in an international/multinational setting. Topics to be covered include: exchange rate determination and management of foreign exchange risk; interest rate swaps; international portfolio management; comparative markets; and country risk. Prerequisite: BUS 315, 316, 360W, all with a minimum grade of C-; 60 units.

This is a second course in derivative securities. Topics may include: extensions of the Black-Scholes model, pricing of American options, interest rate derivatives, complex derivatives and real options. Prerequisite: BUS 315, 316, 360W, all with a minimum grade of C-; 60 units. Students who have taken BUS 493 under the topic Advanced Derivative Securities may not take BUS 419 for further credit.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Organizations, not individuals, are this course's basic unit of analysis. We will seek to answer questions about organizations, such as why they exist, what objectives they pursue, how they function, how they survive and grow, who they interact with, how they interact with each other, how they are evaluated, and how they respond to failure. In answering these questions, the course will introduce students to major theoretical perspectives and issues studied in organizational theory. Prerequisite: 45 units; BUS 272 with a minimum grade of C-.

Subjects include human resource planning, job analysis and design, recruitment, employment equity, selection and placement, performance appraisal, compensation and benefits, training and development, occupational health and safety, and industrial relations. For each subject an overview of current Canadian issues and practices is presented. Prerequisite: BUS 272 with a minimum grade of C-; 45 units.

Design and administration of recruiting and selections mechanisms. Analysis of procedures and skills that are used to translate strategic objectives into staffing decisions. How these mechanisms are affected by internal and external factors such as person-organization fit, labor markets, government legislation and technology. Prerequisite: BUS 381 and 360W, with a minimum grade of C-; 60 units.

The design and implementation of performance management systems. How these systems articulate organizational mission, strategy and goals, provide organizational and individual standards, and integrate systems and procedures within the context of organizational culture and practices. Prerequisite: 60 units; BUS 272, 381 and 360W, all with a minimum grade of C-.

Provides a solid foundation for students in understanding the legal obligations, statutes, and limitations within provincial legislation that govern employment relationships in non-union contexts. Additionally, will explore the legal aspects of matters of particular importance for managers faced with human resource policy decisions. Prerequisite: BUS 393, BUS 360W, both with a minimum grade of C-; 60 units.

Examination of the day-to-day administration of various employment systems in both unionized and non-unionized settings. Employment systems have implications for how conflicts between employee and employer interests are resolved, for the attainment of due process in the workplace, and for the flexibility and efficiency of work organization. Characteristics and outcomes of various employment systems will be examined. Prerequisite: BUS 381 and 360W, with a minimum grade of C-; 60 units.

Negotiation is the art and science of securing agreements between two or more parties that are interdependent and who are seeking to maximize their outcomes. The purpose of this course is to understand the theory and processes of negotiation as it is practiced in a variety of settings. The course will allow participants the opportunity to develop these skills experientially and to understand negotiation in useful analytical frameworks. Prerequisite: BUS 272, 360W, and either 374 or 381, all with a minimum grade of C-; 60 units. Students with credit for BUEC 485 may not take BUS 485 for further credit.

Addresses theoretical foundation and research associated with leadership, including a critical assessment of what leaders do. Issues such as gender and leadership, leadership ethics, and culture and leadership will be examined. Prerequisite: BUS 272, 360W, and either 374 or 381, all with a minimum grade of C-; 60 units. Students who have taken BUS 490-495 under this topic may not take this course for further credit.

Theories and methods of planned change in organizations with an emphasis on the psychological, cultural and structural issues of implementing change. Prerequisite: BUS 360W and (BUS 374 or BUS 381), all with a minimum grade of C-; 60 units.

Interpersonal and group behaviour in organizational contexts, including group development, team building, interpersonal communications, interpersonal conflict, group problem-solving and decision-making. Prerequisite: BUS 360W and (BUS 374 or BUS 381), all with a minimum grade of C-; 60 units.

Businesses are realigning and in some cases, reinventing their organizations toward more sustainable business models. Management systems and initiatives will be examined that enable organizations to reduce their firms' negative environmental and social impacts while, in many cases, increasing profits and competitive advantage. Prerequisite: (BUS 374 or BUS 381) and BUS 360W, or corporate environmental and social sustainability certificate students with (BUS 374 or BUS 381) and an upper division Writing (W) courses, all with a minimum grade of C-; 60 units. Students who have taken BUS 457 cannot take this course for further credit.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Study of international environment and its impact on business behaviour: cultural, social, economic and institutional factors; major functions of international business; export and import trade, foreign investment, production and marketing operations; theoretical principles, government policies, business practices. Prerequisite: 45 units.

An introduction to international financial markets and institutions and to the management of assets and liabilities in an international/multinational setting. Topics to be covered include: exchange rate determination and management of foreign exchange risk; interest rate swaps; international portfolio management; comparative markets; and country risk. Prerequisite: BUS 315, 316, 360W, all with a minimum grade of C-; 60 units.

Examines the major similarities and differences in management systems and practices in a variety of countries, including western Europe, East Asia, Middle East, and Latin America. Topics include the following: comparative management frameworks, managing cultural differences, cross-cultural business negotiations, and international human resource management. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.

This course examines the opportunities and challenges of doing business with the Pacific Rim countries such as China, Japan and Korea. Topics include the following: the political and economic systems as they affect foreign investment; social and cultural systems as they affect management practices; the conduct of business negotiations for market entry; and marketing strategies. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.

Significance of multinational complexity and diversity (cultural, economic, demographic, etc.) to the human resource function. Interplay among human resource functions (employee procurement, allocation, utilization), types of employees, and countries of operation. Prerequisite: BUS 360W and one of BUS 272 or 381, all with a minimum grade of C-; 60 units. Recommended: BUS 346.

Examines various topics related to a firm's entry into international markets and the means of sustaining a formidable presence vis-a-vis competitors in foreign markets. Begins with an overview of the historical evolution of the globalization process, the internationalization process of individual firms, challenges that internationalizing firms face in terms of differences in culture and political risk among various host markets entered, and models of multinational companies, and then builds on this background in providing an overview and in-depth coverage of important entry modes such as licensing/franchising, JVs/alliances, acquisitions/mergers with specific focus on managing these modes of entry in an international setting. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346. Students who have taken BUS 492 (Topic: Foreign Market Entry) may not take this course for further credit.

Strategic requirements for the management of multinational corporations. Firm-specific and institutional challenges facing global managers in formulating and implementing profitable strategies. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346.

The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Recommended: BUS 346.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Introduction to the hard and soft skills of project management. Management software and techniques such as work breakdown, estimation, budgeting and status reporting are used. Applies structured processes and develops team-based skills and knowledge. Assumes no prior computing or technical knowledge. Prerequisite: 45 units.

Prepares students to model, analyze and propose improvements to business processes. In the major project, students analyze a process within an organization and use current techniques and tools to propose changes and a supporting information system. Prerequisite: BUS 237 with a minimum grade of C-; 45 units; OR Data Science majors with 45 units. Students with credit for BUS 394 may not take this course for further credit.

Focuses both on current issues (e.g. build/buy, outsourcing, alignment) and emerging issues (e.g. social networking, utility computing, knowledge management and privacy) in obtaining value from information technology. Prerequisite: BUS 237, BUS 360W, BUS 362, all with a minimum grade of C-; 90 units.

Utilizes technology to support analysis and decision making abilities by identifying, analyzing and effectively reporting important business information. Concepts of data warehousing, data mining and visualizing data are introduced. A variety of software applications are used to demonstrate tools and techniques that support analysis and decision making for managers. Prerequisite: BUS 336, BUS 360W, BUS 362, all with a minimum grade of C-; 60 units. Corequisite: BUS 336 can be taken concurrently.

Focuses on the design and use of integrated database management systems in organizations. Students create data models for capturing and storing data from business operations, organizing it for deriving business intelligence, aggregating and visualizing the information for decision-making. Structured query language is primarily used for all the above data management activities. Prerequisite: BUS 360W, 362, both with a minimum grade of C-; 60 units.

Focuses on the practical application of business technology management knowledge and skills to develop business systems. Students will learn how to apply knowledge from prior MIS courses and develop applications for Internet-enabled businesses. Students will conceptualize data and functional requirements for business software. The course will thus deepen skills in process logic, data management, and user interface design in business domains. Prerequisite: BUS 360W, BUS 362, both with a minimum grade of C-; 60 units. Recommended: BUS 464, CMPT 354. Students with credit for BUS 492 (Summer 2017) may not take this course for further credit.

Explores strategic issues and technologies in contemporary web-based business, from the evolution of business applications on the Internet through to contemporary Open Source and Web 2.0 applications. In depth exploration of new technology and business applications related to these technologies. Prerequisite: BUS 237, BUS 360W, BUS 362, all with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Investigate data analytics, visualization, and modeling approaches relevant to business decisions. The course will investigate three important pillars of analytics including decision analytics, predictive analytics, and data visualization. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; BUS 232, ECON 233, or STAT 270, with a minimum grade of C-; 45 units. Quantitative.

The systems approach to management of operations including the design, implementation, control and improvement of processes in order to grow social, environmental, and economic value for stakeholders involved in bringing goods and services to market. Prerequisite: Students admitted prior to Fall 2022 with (BUS 373 or BUS 336) and BUS 360W, or students admitted Fall 2022 onward with BUS 373 and BUS 360W; both with a minimum grade of C-; 60 units.

A seminar in the use of Bayesian techniques in business decisions. Prerequisite: BUS 336, 360W, both with a minimum grade of C-; 60 units; OR Data Science majors with BUS 360W with a minimum grade of C- and 60 units.

Development and use of simulation models as an aid in making complex management decisions. Hands on use of business related tools for computer simulation. Issues related to design and validation of simulation models, the assessment of input data, and the interpretation and use of simulation output. Prerequisite: BUS 336, 360W, both with a minimum grade of C-, 60 units; OR Data Science majors with BUS 360W with a minimum grade of C-, 60 units.

Exposes students to the art of using analytic tools from across the spectrum of data mining and modeling to provide powerful competitive advantage in business. Students will learn to recognize when a method should or should not be used, what data is required, and how to use the software tools. Areas covered include database marketing, geospatial marketing and fundamental strategic and tactical decisions such as segmentation, targeting and allocating resources to the marketing mix. Prerequisite: BUS 343, 336, 360W, all with a minimum grade of C-, 60 units; OR Data Science majors with BUS 343, 360W, both with a minimum grade of C-, and 60 units.

Exploration of the entire network of companies that work to design, produce, distribute, service and recycle their goods and services to customers. Efficient flow of information, material and finances along the entire chain allows firms to collaborate in a manner that benefits both corporations and customers. Analysis of the broader supply chain enables improvements in procurement, customer response time, risk sharing, on-time delivery, inventory levels, and transportation and global logistics. Prerequisite: Students admitted prior to Fall 2022 with (BUS 373 or BUS 336) and BUS 360W, or students admitted Fall 2022 onward with BUS 373 and BUS 360W; both with a minimum grade of C-; 60 units. Students who have taken BUS 490-495 under this topic may not take this course for further credit.

Examines key challenges and opportunities organizations face in integrating sustainable business practices within corporate strategy. Identifies organizational capabilities needed to support existing sustainable commitments and strategies to allow for innovation. Prerequisite: BUS 360W or corporate environmental and social sustainability certificate students with an upper division Writing (W) course, with a minimum grade of C-; 60 units. Students with credit for BUS 49X Selected Topics (Sustainable Operations) may not take this course for further credit.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behaviour analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Prerequisite: 45 units.

A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 232 or ECON 233 or STAT 270, and BUS 343, both with a minimum grade of C- and 45 units; OR data science majors with BUS 343 with a minimum grade of C- and 45 units. Students with credit for BUS 442 may not complete this course for further credit.

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343 with a minimum grade of C-; 45 units.

Adopting an experimental approach and being responsive to customer and competitor reactions is an essential skill set to firms and organizations. Situated in the data-rich environment of digital media and channels like websites or search engines, this course is designed to help students develop "probe and learn" skills, which translate beyond web and digital management, and help them acquire hands-on experience in using analytics tools to manage digital marketing campaigns. Prerequisite: BUS 232 or ECON 233 or STAT 270, BUS 360W, and BUS 343, all with a minimum grade of C-; 60 units.

Understand how to develop and launch new products that will be successful with customers. Students will learn to: identify product/service opportunities; generate and evaluate concepts; develop concepts into products; launch new products. Prerequisite: BUS 343 and BUS 360W, or innovation and entrepreneurship certificate students with BUS 343 and an upper division Writing (W) course, both with a minimum grade of C-; 60 units.

This course deals with the marketing of products and services to industrial and other non-consumer sector buyers. The student will be expected to apply previously acquired marketing skills to purchasing situations which arise between organizations. Due to the nature of manufacturing activity in this province, industrial marketing will be approached from a resource industry based standpoint where discussions permit. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Students with credit for BUS 344 may not complete BUS 444 for further credit.

Exposes students to the art of using analytic tools from across the spectrum of data mining and modeling to provide powerful competitive advantage in business. Students will learn to recognize when a method should or should not be used, what data is required, and how to use the software tools. Areas covered include database marketing, geospatial marketing and fundamental strategic and tactical decisions such as segmentation, targeting and allocating resources to the marketing mix. Prerequisite: BUS 343, 336, 360W, all with a minimum grade of C-, 60 units; OR Data Science majors with BUS 343, 360W, both with a minimum grade of C-, and 60 units.

Focuses on the analysis of market problems and opportunities and the development of appropriate strategies, in creative industries. Industries explored may include arts, sports, or entertainment, but the focus may vary from term to term to reflect developments in the creative industry’s marketing landscape. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 343, 347, 360W, all with a minimum grade of C-; 60 units. Students who have taken BUS 493 when the subject of the course was Sports and Entertainment Marketing may not take BUS 446 for further credit.

The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Recommended: BUS 346.

An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions. Prerequisite: BUS 347, 360W, both with a minimum grade of C-; 60 units.

A critical examination of topics such as consumerism, marketing ethics, and social responsibility, efficiency of marketing or ecological marketing. The particular emphasis may vary depending on the interests of the class and instructor. Prerequisite: BUS 343 and 360W, or corporate environmental and social sustainability certificate students with BUS 343 and upper division Writing (W) course, both with a minimum grade of C-; 60 units.

Designed for students seeking a position in product management, topics include defining the role of the product manager; understanding your product as a business; organizational structures, informal networks and how the influential product manager taps into them; product lifecycles (PLC); building visibility and cross-functional teams; competitor analysis; pricing methods and the 4Ps. Prerequisite: BUS 254, BUS 345, BUS 347, and BUS 360W, all with a minimum grade of C-; 90 units. If students took Product & Brand Management as a selected topics (BUS 491, 492, 493, 494, 495, 496) they may not receive further credit for this course.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: Will vary according to topic. BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

The subject matter will vary from term to term depending upon the interests of faculty and students. Prerequisite: As stated by the faculty at the time of offering and BUS 360W with a minimum grade of C-; 60 units.

Students will demonstrate strategic decision making and critical thinking skills by integrating knowledge and skills acquired in prior course work within the various functional areas of business. Students will conduct rigorous and comprehensive strategic analyses of firms and industries which relate to the strategic fit between internal and external organizational environments, competitive dynamics over an industry’s life cycle, and value creation and competitive advantage through the development of effective corporate and business-level strategies. Prerequisite: BUS 207 (or ECON 201 or ECON 301), BUS 312, 343, 360W and either BUS 374 or 381, all with a minimum grade of C-; 90 units.