Recording Industry Advertising
The Era of High Fidelity (1950s, 1960s) all ads taken from Hi-Fidelty magazine by Lisa Czembor
Phonographs & Turntables
The Metzner Starlight, July 1956
Thorens, Jan. 1960
Pickering, July 1960
Sonograf, July 1960
Bogen-Presto, July 1960
Garrard, July 1960
Garrard, August 1960
Empire, Jan. 1962
Electro-Sonic, Jan. 1962
Empire, Jan. 1964
Amplifiers
Bogen, "famous lake" October 1956
Fisher, Jan. 1958
Harman-Kardon, July 1958
Fisher, Jan. 1960
Madison Fielding "tuned for silence", Jan. 1960
H.H.Scott, Jan. 1960
Marantz, Jan. 1962
McIntosh, July 1962
Harman-Kardon, Jan. 1964
Harman-Kardon, "component people" July 1964
Speakers
Electro-Voice, Fall 1951
Pickering "isophase sound", July 1956
Stephens, July 1956
Weathers "Live Sound", Jan. 1958
Acoustic Research AR-2a, Jan. 1960
Jensen "Blindfold Test" Jan. 1960
Electro-Voice "the fashion of the season", Jan. 1960 ->
Electro-Voice facing page
Audax "Speaker of the house", Jan. 1960
Acoustic Research, Jan. 1962
Bozak "Symphony No. 1", Jan. 1964
University Loudspeakers, Jan. 1964
Electro-Voice, Jan. 1966
Altec-Lansing "The look ...", July 1966
"Despite the inferior quality of many digital sampling systems [in 1986], proponents of the technology are fond of quoting three specifications in which digital systems outperform analog systems: frequency response, harmonic distortion, and dynamic range. These measurements are well understood by audio technicians, are easy to perform with the test equipment that was available in the 1930s, and are considered important by many consumers. They have the disadvantage of being poorly correlated with perceived sound quality.""All other things being equal, the system with the flattest frequency response will sound the best. But not if accuracy in the frequency domain has been achieved at the expense of accuracy in the time domain. ... Readers of mass-market audio magazines will be amused by a 1949 talk to be given by Louis A. DeRosa of the Federal Communications Laboratory. 'For years "high fidelity" has been a controversial subject among radio enginners. At first many believed that a flat frequency response would represent the ultimate in recreating the original sound ... Mr. DeRosa will discuss a type of distortion called "phase distortion" that has been known to exist but was though to be undetectable by ear. Mr. DeRosa will show that it is deteactable and deteriorates the quality of reproduction.'"
from P. Greenspun "Audio Analysis V: Time- and Frequency-Domain Distortions in Digital Signal Processing Systems", Computer Music Journal, 10(4), 1986.
Record Changers
Webcor, Jan. 1953
Audiogersh, Nov. 1954
Rockbar, Jan. 1958
Glaser-Steers "ready for stereophonic records", July 1958
Garrard, Jan. 1960
Thorens, Jan. 1964
Tuners
Harmon-Kardon "Bach is my best friend", Jan. 1960
based on Karsh's portrait of Pablo Casals
Tape Recorders
Magnecord, Fall 1951
Revere, Jan. 1953
Ampex, Oct. 1956
American Electronics "Globematic", Jan. 1958
Audiotape, Aug. 1960
Roberts, Jan. 1962
Integrated Units
Stromberg-Carlson "I'm no whiz", Oct. 1956
AMI, Jan. 1958
