Style Guide Template

Interactive Elements

Image as a Link

Text Elements

Brand Identity

What does the company do or offer?

• BlendEco is an eco-friendly and sustainable furniture e-commerce website that provides a curated selection of high-quality, environmentally conscious furniture. Every product is crafted from responsibly sourced materials, such as reclaimed wood and recycled fabrics, focusing on sustainability and minimal environmental impact. The website ensures a seamless shopping experience, showcasing modern, stylish furniture designed to reduce waste and support a greener future.

Who is the company to potential customer?

• The company is a trusted partner for environmentally conscious consumers seeking stylish, sustainable furniture. It emphasizes quality craftsmanship and responsible choices, establishing itself as a leader in the eco-friendly market.

Why might this company entice someone to purchase a product?

• Customers are drawn to the company for its commitment to sustainability and high-quality materials. The unique, stylish furniture enhances their homes while supporting a greener planet, all through a seamless shopping experience.

Colour Palettes

Toned-down Wood and Green Palette

Inspired by nature’s textures and colors, this warm, natural palette evokes an organic and elegant feel. The muted tones visually represent sustainability and environmental responsibility while maintaining a contemporary appearance.

Fonts

Chosen Fonts:

• PP Neue Montreal: For headings

  A clean, modern sans-serif that is professional yet approachable, reflecting a contemporary, eco-conscious design with clarity and elegance.

• SF Compact Text: For paragraphs

  This space-efficient font enhances readability on digital platforms, aligning with the brand’s functional, minimalistic aesthetic.

Art Direction

Moodboard

• Color Palette: Toned-down wood and leaf green tones

• Mood: Natural, organic, and eco-friendly

• Motif: Emphasizes sustainability and environmental consciousness

The art direction utilizes toned-down wood and leaf-green tones to create a serene and grounded aesthetic. Incorporating textures that resemble paper and leaves enhances the eco-friendly theme, reinforcing the company’s commitment to sustainability.

Possible Imagery

Inspiration Websites

1. Gessato See Gessato Website

   

   • Modern Layout: Clean, grid-based design for easy navigation.
   • Product Presentation: High-quality imagery showcasing details and textures.
   • Minimalistic Aesthetic: Focus on whitespace to enhance visual appeal.
2. Norden Projects See Norden Project Website

   

   • Sustainability Focus: Clear messaging about eco-friendly practices.
   • User Experience: Seamless shopping flow with intuitive categorization of products.

Combined Elements

Product/Service Listing

Linus Brown Leather Dining Chair

CAD 799.00

Product Description:This dining chair blends the sleek simplicity of mid-century modern design with the cozy charm of farmhouse style, offering both comfort and timeless appeal.

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Meyer Wooden Drink Tables

CAD 373.00

Product Description: With its sculpted pedestal base, this drink table brings a modern twist to a retro-inspired design. Crafted from sustainably sourced solid mango wood, it combines style and eco-friendly craftsmanship.

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Ceremonie Green Mohair Dining Chair

CAD 749.00

Product Description: This dining chair offers a fresh take on the classic wishbone design, featuring a streamlined, armless silhouette, vertical detailing, and a distinctive double-beamed back for an eye-catching modern look.

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Citations

• Matteson, Steve. Designer. 2011. Open Sans [Font]. Retrieved from https://www.google.com/fonts#QuickUsePlace:quickUse/Family:Open+Sans
• Creator. (Role). (Year). Title [Media]. Retrieved from URL.
• West Elm. Meyer Drink Tables [Product]. Retrieved from https://www.westelm.ca/products/meyer-drink-tables-h12067.
• Crate & Barrel. Cérmonie Green Mohair Dining Chair [Product]. Retrieved from https://www.crateandbarrel.ca/ceremonie-green-mohair-dining-chair-by-athena-calderone/s100078.
• West Elm. Sustainable Commercial Furniture [Product]. Retrieved from https://interior-options.com/sustainable-commercial-furniture.
• Mallett, M. Art Director. Art direction and design for Design and Conquer [Image]. Retrieved from https://morganmallett.com/index.php/portfolio-items/art-direction-and-design-for-design-and-conquer/
• Stockvault. Leaf texture [Photograph]. Retrieved from https://www.stockvault.net/photo/144160/leaf-texture
• Packpaa. Brownie packaging ideas [Image]. Retrieved from https://packpaa.com/brownie-packaging-ideas/
• Behance. Wood [Image]. Retrieved from https://www.behance.net/gallery/95558631/Wood
• Artspace8. The organic in art [Blog post]. Retrieved from https://www.artspace8.com/blog-post/the-organic-in-art/
• Interior Options. Designer. Sustainable commercial furniture [Image]. Retrieved from https://interior-options.com/sustainable-commercial-furniture
• Sustonable. Eco-friendly furniture circular [Website]. Retrieved from https://www.sustonable.com/eco-friendly-furniture-circula/
• Norden Project. Home page [Website]. Retrieved from https://nordenproject.com
• Gessato. Gessato Shop [Website]. Retrieved from https://shop.gessato.com