MOMOKAWA Style Guide

A template you can use to start building out your own style guides with.

Interactive Elements

In-text link

Navigation Link

CSS selector:

.button-nav

Rendered element:

Default Button

Text Input Field with Label

Image as a Link

Link to MOMOKAWA drink menu

Art Direction Images

Art Direction Mood Image 1 Art Direction Mood Image 2 Art Direction Mood Image 3

Colour Palette

Floral White
#FFF7ED
Dun
#DDCDAF
Buff
#DFAD74
Seal Brown
#663518
Olivine
#A2B27D

Text Elements

Headings

Paragraphs

MOMOKAWA is a modern coffee bar with minimalism, Wabi-sabi and human-made, located in an old redevelopment community. Inspired by Stoicism, the founder wanted to respond to all the changes in his community in a quiet and focused way. "MOMOKAWA" is the Japanese word for "river flow", referring to the coffee form as impermanence as water. We use a single line of hand draw throughout the entire brand system, with the unreplicable hand draw line and minimalist gride system, to fully connect the brand concept, and from each object to maintain restraint, to delivery the founder's idea.

Numbered Lists

    1. Put 1/2 teaspoons of matcha powder in your bowl
    2. Add 1/2 cup of hot water
    3. Stir with a bamboo whisk to activate
    4. Add 1/2 cup of hot milk to the bowl

Combined Elements

Main Navigation

Home Our Story Menu Contact Search Wishlist Bag

Product/Service Listing

Aomoi Ringo Matcha Tonic
Aomoi Ringo Matcha Tonic
Homemade matcha with the touch of Aomoi Ringo

Mixed with Kaomoi Ringo Juice / Kyoto Uji Matcha Powder / Tonic Water

$17

Add to Bag

Citations