branding
art direction
social media
Figma
illustration
typography
Role: Designer
Team: Aliasger Rasheed, Jung-yeon Lee, Deborah Wang, Sabrina Chang, Holly Lam, Sahar Babaei, Alyssa Umbal, Brendan Mckay
A two week in person UX Design Hackathon, Eunoia is created by students for students, to compete and collaborate on a team with design mentors to create non-code based UX design solutions for real clients.
To create unique, identifiable and charismatic branding appealing to hackathon participants (fellow designers).
My role was to create versatile illustrations that could be applied across the hackathon’s branding: including website, merchandise and social media content.
Using our objective as a jumping off point, we individually created mood board image groupings to establish how this design goal may translate to a typographic and illustrative space. Then collaboratively discussed and decided on paths to focus on and iterate off of.
After months of participating in an iterative process of exploring and ideating possible design directions, our creative designer, Aliasger Rasheed, presented us with the finalized constraints and overall branding guidelines for Eunoia.
COLOUR PALETTE
orangium
HEX#FF833D
warmium
HEX#ECECEA
prussian blue
HEX#054A6A
ivory
HEX#E9DDB4
inkkk
HEX#121212
cadet blue
HEX#A1BBCB
COMPONENTS
Using Figma and applying the Eunoia defined brand constraints, I created multiple iterations of differing icons. Each icon was created by applying defined components to a precise grid, in order to create consistent and visually related illustrations.
Based on critique and feedback each icon was refined to fit both the content of Eunoia and maintain cohesive illustrative identity.
Illustrations I created that were used within the Eunoia website, merchandise and social media channels.
Application of my illustrations on real-life products (lanyards & totebags) that were given to all Eunoia participants. Illustrations used for merchandise include: snail, cloud, fire and ufo.
Implimentation of my illustrations within the finalized Eunoia website: www.eunoiadesign.ca
Working as a designer for Eunoia taught me the importance of ideation prior to design, in order to have strong concepts and rationale to justify the finalized work. Eunoia also showed me the importance of verstitile design, and how to consider design applications within a variety of contexts, both physically and digitally.
The accomplishments and success of the Eunoia branding was due to our teamwork and collaboration. Throughout the entire process, by switching between working individually and regrouping collaboratively, I became aware of how iteration and critique is essential in refining deliverables and overall creates stonger design.
