Landing image of On The Rocks pub
On The Rocks Style Guide

Hello there!

The following identity and brand system for the restaurant aims to help clients present the restaurant in a consistent and proprietary manner

Brand Voice

Mission Statement

On The Rocks started off with a group of close friends who enjoy the taste and the experience of drinking cocktails. We believe that cocktail enthusiasts can find joys and relive our life stories based on our experiences with the drinks. Therefore, On The Rocks helps our guests connect with neighbors and fellow cocktail lovers through excellent customer services and quality handcrafted drinks.

In 2022, On The Rocks aims to help bringing the community together after 2 years of the global pandemic. It is our duty to create a safe and enjoyably environments for our guests to spend their quality times.

Typography

Typeface

Averia Sans Libre

(Retrieve here)

Weights

Regular

Bold

Sample

This is a sample text of Averia Sans Libre Regular

This is a sample text of Averia Sans Bold

Customers

Existing Customer Base

Our existing customer base consists of mainly young professionals looking to grab a few drinks after dinner. Since the restaurant itself has a relaxing lounge environment, the key element to attract our customers is the fact that they can enjoy having conversations without being distracted by loud music.

Target Audience

Due to the relaxing environment that our restaurant provides, we aim to attract a wider range of customers. The restaurant can provide services to late-night crowds and private rooms for business meetings.

Color Palette
#2E1114
#501B1D
#64485C
#83677B
#ADADAD
#0F0F0F
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Sample Products
A Negroni cocktail served at On The Rocks

Negroni - $10

An Espresso Martini cocktail served at On The Rocks

Espresso Martini - $10

Thank you for following the style guide to represent On The Rocks. We appreciate you as our partner and we look forward to spend our quality time together!

Citations

Dan Sayers. Designer. 2011. Averia Sans Libre [Font]. Retrieved from URL

Dunehew, N. (2021, November 09). Top 10 classiest bars in Scottsdale, Arizona. Retrieved May 31, 2022, from URL

Gotham Steakhouse & Bar. (n.d.). Retrieved May 31, 2022, from URL

The Ultimate Guide to Restaurant Branding. (n.d.). Retrieved May 31, 2022, from URL

Liquor.com. (n.d.). Negroni. Retrieved May 31, 2022, from URL

Liquor.com. (n.d.). Epresso Martini. Retrieved May 31, 2022, from URL

W3Schools. (n.d.). How to - responsive top navigation. Retrieved May 31, 2022, from URL

W3Schools. (n.d.). How to - two column layout. Retrieved May 31, 2022, from URL