What is One-Stop Vintage Shoppe? What does it offer?

One-Stop Vintage Shoppe advertises a monthly delivery service for vintage, deadstock pieces that you’d find nowhere else. As sustainable fashion becomes more and more popular as a conscious choice when shopping for clothes, vintage pieces have become a staple in the wardrobes of all kinds of consumers. One-Stop Vintage Shoppe provides a monthly subscription service that supplies customers with approximately three to four vintage clothing and accessory pieces on a monthly basis, making sure that each item delivered is free of any flaws, is high quality, and is true vintage - not just some used Gap shirts from ten years ago, which is often what customers hoping to delve into thrift shopping for reasons of sustainability have to sift through for hours on end in actual thrift shops.

Options provided to costumers would be best described in tiers.

  1. Tier 1 The Casual Thrifter
    This tier costs $25 CAD a month, and is the lowest tier in terms of cost. The customer will receive three to four mid-range vintage accessories or clothing pieces a month.
  2. Tier 2 Vintage Collector
    This tier costs $50 CAD a month, and is the mid-tier. The customer will receive three to four mid-range vintage clothing pieces a month.
  3. Tier 3 Sustainable Fashionista
    This tier costs $75 CAD a month, and is the highest tier. The customer will receive three to four high quality and upper-end vintage clothing pieces a month.

Proposed Colour Palette

Based on current ideation, the colour palette that will be implemented as part of the design will take on a variety of neutral-toned colours that blend into themes of sustainability, that is strongly associated with shopping second-hand and vintage clothing by the average consumer.

First colour that will be used for the implementation of the design. Will be used for essential components. HEX Code: #A17D6C
First that will be used for the implementation of the design. Will be used for essential components.

HEX Code: #A17D6C

Second colour that will be used for the implementation of the design. Will be used as a sort of background colour. HEX Code: #F2EFEE
Second colour that will be used for the implementation of the design. Will be used as a background colour.

HEX Code: #F2EFEE

Third colour that will be used for the implementation of the design. Will be used as a complementary colour alongside the first one. HEX Code: #4B502F
Third colour that will be used for the design. Will be used as a complementary colour alongside first colour.

HEX Code: #4B502F

Fourth colour that will be used for the implementation of the design. Will be used as a secondary colour alongside the first and third colour, in contrast with the second colour behaving as a background tone. HEX Code: #A79C81
Fourth colour that will be used for the implementation of the design. Will be used as a secondary background tone.

HEX Code: #A79C81

Proposed Font Styles

Two fonts are going to be implemented, in accordance to current level of ideation. There will be a sans serif font used for the body text, and a serif font used for any major headers. The sans serif font used will be Acumin Pro Wide, and the serif font to be used will be the Voltage font.

A screenshot of the alphabet in the Acumin Pro Wide font in 70 pt.
A screenshot of a Lorem Ipsum paragraph in the Acumin Pro Wide font, 70 point. This font will be used for body text.
A screenshot of a the alphabet in the Voltage regular font in 70pt.
A screenshot of a Lorem Ipsum paragraph in the font Voltage Regular, in 70 pt. This font will be used for header text.

Imagery and Art Direction

Since the essential product of this service is clothing and accessories which is specifically vintage, there is a certain style that is to be maintained in the products served to customers on a monthly basis. In accordance to the colour theme, certain kinds of pictures will be presented in the web design for this service while still maintaining various examples of the kind of product consumers will be supplied with.

An image of a girl wearing a vintage-style outfit with a green blouse, white top, and black pants.
An image of a girl wearing a vintage-style outfit with a green blouse, white top, and black pants. This would be the type of clothing provided by the service, and will be part of advertising as it fits within the boundaries of the specified colour palette
An image of a girl wearing a brown sweater vest on top of a beige shirt, and plaid pants with a belt.
An image of a girl wearing a brown sweater vest on top of a beige shirt, and plaid pants with a belt.
A close-up image of a girl wearing an olive green turtleneck with a grey wool coat on top.
A close-up image of a girl wearing an olive green turtleneck with a grey wool coat on top.
A picture of a girl wearing a multicolour top that aligns with vintage aesthetics, tucked into olive green pants belted with a leather brown belt. Again, these colours align with the defined colour scheme.

Any Questions?